Industry IQ STUDIO TOUR: AXIOM ZEN

(guest post by Ana María Posada, DD34)

With rain on our backs we eagerly entered the underground building of Axiom Zen. Amy, a UX designer, welcomed us with a friendly smile. Axiom Zen is a Vancouver-based innovation company that develops apps and experiments with new technologies working with industry giants like Apple, Google, Baidu, and Facebook.

The first thing that struck me was the stillness in the office and the people who work there in an atmosphere of calm and concentration. I stood in awe watching employees working in front of their screens, some standing, some sitting, typing lines of code. They were so immersed in their work that few noticed our sizable presence.

We joined Amy in an open-spaced corner of the studio and sat down on Molo-designed seating for a brief introduction about the studio. She explained to us the dynamics of the work environment, their creative process and the types of projects that have been developed in the studio. Later, Amy was accompanied by Brian, Dieter and Nick to explain more about Axiom Zen and to answer all of our keen questions.

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On the Wall : January 2016

On the Wall - January 2016

In the early weeks of each new term, the students in Digital Design are encouraged to submit images from work that they did in the previous term. They are welcome to submit anything from character or logo designs, interface mockups, to even screen captures from their motion design work. The work is then posted online so that all of the Digital Design students can vote on the work, resulting in a “Of The Students, By The Students” selection of winners, who then see their work framed and mounted On The Wall around the campus.
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Van UE Design Awards Gala

(guest post by Jordan Barber)

I’ve heard it said that designers should be loved, not understood. I can’t say if that’s true, but I’ll wholeheartedly admit we’re a strange breed. We obsess over form, font, color, and composition. Some of us communicate ideas through storytelling, and others spend countless hours unraveling complex systems to build better experiences.

When I entered my undergraduate design program, a professor told me that I would never see the world the same again—later another instructor called it a curse. I never knew how true these statements were until I entered the world of user experience design. In the Digital Design program at VFS we learned the tools to transform our obsessions into a problem-solving skillset by letting the problem dictate the solution; not the other way around.

For our graduate projects, we drew inspiration from our lives and the world around us. We learned to observe, hypothesize, validate, and examine our ideas while always keeping the user at the center of our designs.

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