Projection Mapping Party Slam!

The Digital Design program knows how to promote a party. To prove this, we held a 45-hour Slam to design a campaign for a party experience for the social media age. On Wednesday, July 23rd, a kickoff meeting was hosted by Head of Department Louise Lee and instructor Christopher Quine. The images of the two of them were projected onto the screen as they delivered the brief. It was a precursor of the challenge that awaited the students.

The creative brief revolved around promoting a party of the students’ choice. They were tasked to use all their skills as designers drawing on what they had learned up to this point about project management, branding, motion design, interactive design, social media, and art direction to craft a campaign to promote their party. A new element for this Slam was a projection mapping component. The Digital Design program is no stranger to projection mapping. We have had guest speakers and an award-winning student group project recognized by Applied Arts.

Required deliverables for this design challenge were to include a marketing strategy that promoted the party, a projection mapping experience that complemented their chosen event theme, and a combination of motion and interactive design assets. This Slam was conceived by Christopher who leveraged his extensive experience with interactive installation projects. The event catered to the skill sets of both the Interactive and Motion Design students. It got them thinking of designing for a physical environment as well as web and print-based media. For almost all of the students, it was their first foray into creating assets for a projection mapping experience.

Digital Design Slams are intense. They offer opportunities to test skills and to add another project to students’ portfolios in a short timeframe. Teams were formed from the three classes at various stages of their school year. This allowed the students to strengthen ties between the classes and to build their network.

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Light Painting Personal Mantras


Digital Design Class 29 students took part in a light painting session as part of an Experimental Practices course where instructor Dougal Muir led a lesson on crafting a personal mantra. The students were tasked to create a message, quote or positioning statement drawn from their personal backgrounds. This mantra provided the students a starting point for the light painting visual experiments. I guided the second part of the lesson where, after a short presentation on camera settings and light painting techniques, we captured the following images.


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On the Wall : July 2014

On the Wall - July 2014

In the early weeks of each new term, the students in Digital Design are encouraged to submit images from work that they did in the previous term. They are welcome to submit anything from character or logo designs, interface mockups, to even screen captures from their motion design work. The work is then posted online so that all of the Digital Design students can vote on the work, resulting in a “Of The Students, By The Students” selection of winners, who then see their work framed and mounted On The Wall around the campus.
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IDEO Human-Centered Design for Social Innovation

“The Design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps.”
Tim Brown & Jocelyn Watt, Design Thinking for Social Innovation

Recently, I completed the +Acumen and IDEO course Human-Centered Design for Social Innovation with three recent graduates from DD27, Sarah Gillis, Denise Villanueva and Daniel Quintero.

For the seven-week course, our team tackled the design brief “How might we enable more young people to become social entrepreneurs?” We felt this topic was hyper-relevant to Vancouver’s entrepreneurial and start-up culture. Our team went through a rigorous UCD process that moved through the three spaces of Inspiration, Ideation and Implementation outlined by the IDEO.

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Applied Arts 2014 Student Awards Winners

Digital Design projects have once again been recognized by Applied Arts as part of their Student Awards competition. Similar to last year, the work was judged by an international panel of industry professionals and experts, and the winners were selected based on creative merit, technical excellence and suitability for end use. The work will be showcased in the November/December 2014 issue of the magazine, included in an online winners’ gallery, and displayed at the annual Creative Schools Expo and the 2014 AACE Awards Party in the fall of 2014. Last year, alumnus Kim Oxlund won the AACE award (Applied Arts Creative Excellence) for his title sequence project, Paper War. Kim had the highest score in the student category.

The winners will receive two copies of the November/December 2014 issue per project, a personalized Awards Certificate, and digital tear sheets of their winning work. The following is a list of the winners and links to the award-winning projects:

Category: Website Design – Single
Macarena Poo, Cesar Martinez, Breanne Jansen, Kyle Vandekleut, Scott Dutertre, JK Shin, Bill Sun

The Denim Effect
Category: Website Design – Single
Cecilia Martinez, Adam Wade, Felix Cha, Daniel Quintero, Julia Llanos, Sarah Gillis, Baolin Qiang

Q Headphones
Category: Digital Character Animation – Single
Thanat Sattavorn

The Story of Mr. E
Category: Digital Character Animation – Single
Kyungmin Oh

Fostering Truth
Category: Digital Character Animation – Single
Sebastian Guerrero

Category: Mobile – Single
Macarena Poo

Category: Mobile – Single
Alejandra Porta

Category: Mobile – Single
Cole Derochie

Gru Gardens
Category: Mobile – Single
Sarah Gillis

Congratulations to all the winners!


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