INDUSTRY IQ STUDIO TOUR: AXIOM ZEN

(guest post by Crystal Wong, DD36)

Today, our DD36 class had the wonderful opportunity of visiting Vancouver’s very own, Axiom Zen. A lot of us went in knowing it was an interaction and product-based studio, but didn’t really know much about the company or what kind of work they do. Amy, their UX designer, was very pleasant and welcomed us to the studio and was very eager to show us some of their current projects. We were instantly intrigued by one of the staff’s dog sitting at the front desk… Oh, and we got some free swag as well!

Axiom Zen define themselves as a venture studio. But what does that really mean? It pretty much means they do a bit of everything and they’re always open to new ideas and new technology. They consider themselves a start-up, although the company as grown significantly in size since they first started. Despite the growth, the “start-up mentality” still remains within the company in a sense that there isn’t a real hierarchy, but everyone is able to tap in and out of different projects and help out depending on their interests and what they specialize in.

The office is tucked underground and holds a few different companies under the AZ hub. Amy showed us different areas of the office, each area was typically project-specific such as the ZenHub, Routific, Hammer & Tusk, and more. Routific, for example, is one of their many on-going projects. It was initially a personal project of one of the staff members where they created a website dedicated to route optimization, which AZ later decided to invest in and has now become its own logistic software company under the AZ network within the same office space. This goes to show how open the company is and they take on a wide range of projects.

It was great to hear the staff talk about their positions and how they got to AZ. Everyone spoke in passion about their roles and really emphasized on the element of collaboration at AZ which struck as a pleasant surprise. Although the level of responsibilities are demanding and many projects are juggled at a single time, we could tell the staff loved every bit of it and is what makes Axiom Zen unique to other studios.

Thank you to Louise Lee for organizing the visit, and Danny Chan and Jamie Moon for accompanying us. A special thanks to Amy and Axiom Zen for hosting us! Looking forward to our next studio visit!

 

Upcoming DD Talks event: Defining Your Voice

Our next Digital Design Talks event will be held on Thursday, September 1st at 4:30pm!

Roger Dario is a designer and art director in Toronto, Ontario. Currently, he is an Associate Creative Director at digital production company Jam3 where he leads design and conceptual strategy for interactive projects.

His clientele have included Google, Facebook, Spotify, Cartoon Network, Canon, Toyota, and Skittles, and he has received awards from D&AD, One Show, Cannes Lions, Clio Awards, FWA, Awwwards, ADCC, and FITC Awards, among many others. His work has been exhibited in Los Angeles, Toronto, and Vancouver, and has been published in several books and industry publications such as It’s Nice That, YCN, Applied Arts, Grain Edit, FastCoDesign, and Gizmodo.

Previously, he was a full-time freelancer and has worked with agencies and startups such as Buck, Bruce Mau Design, AKQA, BBDO, Cossette, Free Agency, Leo Burnett, Tribal DDB, Saatchi & Saatchi, Bench, and Format.
Parallel to his role at Jam3, he runs Material Object, a community print studio he co-founded with Marisa Torres. The studio’s current objectives are to investigate new print technologies both as a medium for publication and as an economical model for dissemination, and to offer a communal space for artists and writers to experiment and publish their work through the physical manifestation of print.

Upcoming DD Talks event: WHY FEAR IS YOUR SOUL MATE

The next Digital Design Talks event will be held this Wednesday, August 10th at 4:30pm.

Michelle Knight is a Copywriter at Pound & Grain Digital Creative Agency. She has created campaigns and interactive stories for brands like CMT, SAP, TELUS, Escents, HeadsUpGuys, and Vodafone in Ireland and Canada. Her background is stitched to a BA (Hons) in Media, Film, and Psychology, and an MSc in Creative Advertising. She is currently exploring virtual-reality’s role in communications.

 

2016 ADOBE DESIGN ACHIEVEMENT AWARDS: SEMIFINALISTS

The final batch of semifinalists was recently announced for the Adobe Design Achievement Awards. VFS Digital Design now has 17 nominated projects in total combined with the work previously selected in May. Good luck to all the recent graduates and current students!

Congratulations to the following semifinalists:

WHO’S NEXT CARE-Y?
Zora(Xue) Zhao

DRIVE FOR IMPACT – SOAP BOX DERBY FOR CHARITY
Kelly Kurtz
Saida Saetgareeva
Jason Chau
Nikki Ji
Sukhwinder Singh
Angelina Han

WAFFLE FACTORY
Ainara Sáinz

KINO
Ainara Sáinz

BRAVE NEW WORLD
Adriana Ogarrio

BETTER TOGETHER
Adriana Ogarrio

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