Dark Igloo’s Google Building Mural Illustrates Chelsea’s Rich Cultural History

Dark Igloo Google Building Mural 1

VFS Digital Design Alumnus Mark Miller and his Dark Igloo partner Dave Franzese have had a busy spring so far, what with their branding for the 2012 Bonnaroo and Googamooga festivals, but this one has got to of been a lot of fun. They did the illustrations for a 450-foot-long vinyl mural attached to scaffolding that wraps around Google’s New York headquarters at 111 Eighth Avenue.

Dark Igloo Google Building Mural 2

The illustrations refer to the rich cultural history of the Chelsea area — “from Major Thomas Clark, who named the neighborhood in the 1700s, to Jack Kerouac, who wrote On the Road at the Chelsea Hotel in the 1950s.” The Chelsea Illustrated Website, which Dark Igloo built with Google, is a fantastic annotation of the references in the mural. The website unravels like a scroll.

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