Digital Design Students Help Pass It On for World Kindness Concert

During the course of their third term, in the course Big IdeasDigital Design students are presented with the opportunity to partner with a local or international non-profit organization. Working under the guidance of VFS Instructor/Client Proxy Tiffany Hamilton and Industry Support/Client Proxy Gagan Diesh, students choose one of two briefs and build a campaign solution, which they present in class, and when possible, to the actual client.

It was possible for Team Click (Bhoomika Dutta, Grigor Cheitanov, Novita Prasetia, & Michael Qin), who presented their promotional ideas to Brock Tully, founder of The World Kindness Concert, and Jeanette O’Keeffe from MoonCoin Productions to help promote the Concert, which is happening Friday, November 16th 2012 at The Centre in Vancouver For Performing Arts.

Team Click presenting their Pass It On Campaign Idea

Brock and Jeanette were so impressed by the students Pass It On campaign ideas that they went straight ahead and implemented them. On Friday, November 2, 2012, at Noon, along with fellow MoonCoin co-founder Jonas Falle, plus a group of volunteers, they gathered on the front steps of the Vancouver Art Gallery, just by Robson Square, and handed out 50 umbrellas to people passing by, emblazoned with Team Click’s logo and tag-line: Pass It On!

The Pass It On Umbrella campaign umbrellas open

Congratulations to Bhoomika Dutta, Grigor Cheitanov, Novita Prasetia, & Michael Qin for their great work!

Check out the Pass It On Twitter and Kindness Concert Facebook sites — And if someone hands you one of these yellow umbrellas, take a picture, post it online and then remember to Pass It On!

Team Click at VFS Digital Design

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