DD Talks: Understanding Market Psychology

Last week, Nick Black, Managing Partner at Intensions Consulting, visited the Digital Design campus to speak about “Understanding Market Psychology“. Nick is an expert in market research and market psychology. Over the past ten years, he has lead research projects across Australia, Asia, Europe and North America for global clients including Coca-Cola, Intel, Movember and 20th Century Fox. Nick discussed how data can be used to predict behaviours, and how market psychology can be used to create opportunities for influencing the actions of a target audience. He generously shared Intensions Consulting’s framework to create more impactful campaigns based on examining six psychological drivers that influence the behaviour of human beings. Thanks, Nick!


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