We recently had a chance to speak to another Digital Design alumnus, Ignacio Florez, Graphic Designer and Videographer at TapSnap.
Can you briefly summarize what your grad project is about?
“Poiesis” is a reflection on how we all have a creative side. Some of us have forgotten about it along the way for a number of reasons, but it is there. It is hard to do something and push yourself in a creative manner and in the end you can only keep on trying and doing your best.
How do you come up and define your story line?
I usually work with storylines but for this one I walked away from traditional storytelling and let it flow, almost like a poem. It was basically a voice trying to find the words to express what it meant to him or her what defines creativity and stumbling in the way.
What is the most important step that you think cannot be skipped when you are in the pre-production stage?
Pre-production is the most important phase of the whole process. I’d say one has to always respect the steps in order to get to where you need to be to jump straight into production. Having said that, for me the script is the backbone of every piece I make. No matter how amazing the art direction, animation or anything might be if the script is not powerful enough, everything collapses.
Do you have any tips and tricks that help you manage your scope and goals?
I try to keep my scope as realistic as possible. I come from a world of production and was a TV producer for a couple of years, I guess some of that stayed with me. I prefer having a concise simple piece than an ambitious over the top video that doesn’t quite accomplishes what it wanted to say. Furthermore, when you accomplish your goals fast you get the opportunity to work the project and keep making it as good as you can till delivery date.
How did you define success for a project and how did you measure it?
For me a personal project is successful when I feel that the message got across, when it transmits something.
Did you, at any point during your grad project, feel lost and unsure on how to proceed? If so, what helped you get back on track?
I felt lost throughout all my grad project but I embraced it from the beginning. It was kind of a meta experience: doing a project about how hard it is to be creative and working in a creative process. When it came to process it is again a matter of following the steps of pre-production, production and post as good as one can. You have to set dates, if you’re not happy by the time you should’ve had the final script, for instance, you’re just going to have to keep on going and making small changes along the way.
What are challenges that you need to overcome when creating a motion piece?
From the right art direction choices to establishing the scope of the project one keeps finding challenges throughout. However, with a good pre-production you can overcome these.
What are some of the tools you used? Are there any tools you would recommend?
I used tools from the Adobe suite such as Photoshop, After Effects, Premiere, Audition and also Cinema 4D. I’d recommend Grut Brushes for Photoshop to anyone trying to get a different feel on their digital painting, there are a bunch of other options out there too though.
Looking back, what would be one part of your grad project you would have done differently?
I had the crazy idea, at some point, of printing out every frame and painting them by hand and then going back to digital again. I didn’t do it because of time constraints but I would definitely want to try something like that in the future.
Do you have any advice for current students when it comes to choosing a topic for their grad project?
I’d say do something that feels genuine to you and something that challenges you, while keeping in mind your strengths. It’s not that much about exploring something to learn something new, it’s about making the best thing you can do with your current skills.
What is next for you?
After my year at VFS, it has been almost a year since I graduated, I haven’t stopped working on a number of projects. I love learning little things in each video that I do. Other than my Monday to Friday job I try to do as much freelance work as I can, mainly for non-profit organizations, there’s always more to learn.
What sort of things do you fill your head with?
Perhaps the things that I consume the most are music and movies. I come from a film background and I love getting inspiration from movies.
What do you read?
I tend to jump to different types of books in a random manner. I do find a lot of inspiration from books. I used to read mostly fiction but lately I’ve been having a lot of interest in human psychology, evolution and history. There’s a lot to learn and when it comes to information and general knowledge I always feel like I’m behind the rest. I have to keep on reading to catch up!
What’s inside your scrapbook?
My scrapbook is very personal and it holds a side of me that maybe reflects what I’d like for the future. It’s mostly random drawings which I do in my way to work. From cartoon characters to fast doodles that I do while watching people in the street.