(guest post by Jack Clift, DD39)
One of the many things I’ve learned at VFS in the Digital Design program is that “Design is not done in a bubble”, it has to be experienced, shared and discussed with others. Part of the DD program is a sequence of studio visits in which we get to indulge and learn from the best in the industry. It is important for new designers to have experiences like this because it offers an inside look at industry work and what is expected of you there.
This week we had the pleasure of visiting Giant Ant. Giant Ant holds their own and is known for being the best in what they do. The studio is small in size but big in talent, hosting a team of gifted animators, artists, directors, and writers. Although Giant Ant is known for their phenomenal 2d motion projects, what I found most interesting was their inclusion of both traditional and 3d motion as well. They find a way to seamlessly blend the three types of motion in their projects to the point where they are indiscernible from one another. The team is a well-oiled machine that works in unison to create beautiful and creative storytelling through motion. It’s no surprise that they create projects in timelines as short as three weeks.
While visiting, we were able to talk to Jay Grandin – one of the founders of Giant Ant about what exactly makes it tick. He offered us insight into several different technical aspects of how things work at Giant Ant. What interested me the most, however, was the heart and soul of why they do what they do. They take on every project with the same passion as the last one because it’s always something that they want to do. They aren’t doing projects because of financial reasons, it’s because they believe in the project they’re given. One of the points Jay made that resonated with me was while they have to turn down a lot of projects, the ones they agree on are the ones they really believe in. A lot of factors come into consideration when choosing a project (do we use the product? can we be creative with it? is there a financial benefit?), but the first thing they always ask themselves is: Would our mothers be proud?
The family is important and that is exactly what Giant Ant is – they aren’t a team; they are a family. This is the heart and soul of Giant Ant, working together as a family, knowing each other’s strengths and using that as a method to reach their goal. With a family of animators, artists, directors and writers that put as much passion into each project as they put into their personal projects, it’s no surprise that they are credited as the best. I learned a lot from my short time at Giant Ant and if I were to distill it into one short lesson it would be this – hard-work and talent are what will push studios to the top, but it’s how you work together that keeps you there.
Thank you to Jay and the team at Giant Ant for hosting our visit to their studio!