Google Voice: Behind-the-Scenes Goodness

As we mentioned this morning, Digital Design grads and all-around awesome designers Jorge R. Canedo Estrada and Kasey Lum were responsible for creating the video What Is Google Voice? to lead off a series of videos (by Google) explaining the service.

You can read more about it here.

But as an added bonus, Jorge is teasing us this afternoon with a few behind-the-scenes shots on his blog. Check it out!

Digital Design Grads Create Google Voice Video

They only just graduated from VFS Digital Design this past December, and Kasey Lum and Jorge R. Canedo Estrada (aka Jr.canest) have already had a hand in a high-profile project for Google. You can read more about it here.

Today, Google launched a series of videos explaining its Google Voice service. Kasey and Jorge were responsible for creating the overview video we’ve embedded below – you know, the big one that introduces everything Google Voice is about.

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“It’s About Helping With Design”

Digital Design grad Ileana Hierro‘s Sandbox project required many hours of research, brainstorming, and hard work. As her final project at VFS (and now her portfolio’s centrepiece), she built an in-depth branding guide from the ground up, conceptualizing a global non-profit organization that aims to strengthen communities in the process.

Ileana knew early on that she wanted her final project to not only show off her skills as a designer, but also her passion to help others.

‘I wanted to show that, as designers, we can do commercial and non-commercial work,’ Ileana says. ‘Then I wanted to show that, with design, you can help solve problems’; It’s not just about selling design; it’s about helping with design.’

She decided to focus her project on highlighting the lack of children’s playgrounds in her hometown of Mexico City, and offered her solution to the problem: convert the city’s wasted and/or unused spaces into playgrounds.

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Crazy Enough (To Be an ADAA Finalist)

Crazy Enough, a title sequence created in Digital Design by Jorge R. Canedo Estrada, is a Motion Graphics finalist in the Adobe Design Achievement Awards!

Among other things, as a finalist, Jorge will get to go to the Awards Event in Beijing this October.

The video’s madcap style prompted an avalanche of praise when Jorge – who came to VFS as one of our VFS/YouTube Scholarship winners – first posted it on Vimeo. The ADAA love is well-deserved. See Crazy Enough for yourself:

Crazy Enough – Vancouver Film School (VFS) from Vancouver Film School on Vimeo.