Cel (or classical) animation has been on the rise in motion graphics and is now becoming ubiquitous. It’s that dripping wet, organic swirl of colour that leaves jaws on the floor and students scouring tutorial sites. That fluid transition that meshes scenes into stories and engages viewers. It can mean hundreds of drawings and lakes of coffee but the end result is always worth it. Where motion graphics used to trend towards being structured and clean, the industry has been undergoing an organic face lift. The combination of using traditional frame by frame, hand drawn animation alongside other techniques adds a refreshing fluid style that surpasses the structure and consistencies of key frames and motion paths.
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