Last week, we held Appetizers, our Industry Showcase event. Class 28 impressed faculty and industry guests alike with their presentations which included a diverse mix of interactive and motion design projects. Appetizers is the culmination of the many long hours required to complete the Digital Design program, but it also marks the start of the students’ transition to being professional designers. It is their three minutes to shine by presenting one of their favourite projects from the past year. The students’ preparation paid off with great performances by all. This event has proven to be extremely popular with industry due to its quick-fire format and the quality of work presented. Guests included attendees from FCV, Tribal Worldwide, Unbounce, Giant Ant, Axiom Zen, Switch United, BroadbandTV, Linetest, DHX Media, TAXI, The Agency, QuickMobile, Battlefy, and Ayogo, to name a few. Following the presentations, the graduating students were able to mingle and further discuss their projects and portfolios with industry representatives over drinks and snacks.
Congratulations to class 28!
The Digital Design program knows how to promote a party. To prove this, we held a 45-hour Slam to design a campaign for a party experience for the social media age. On Wednesday, July 23rd, a kickoff meeting was hosted by Head of Department Louise Lee and instructor Christopher Quine. The images of the two of them were projected onto the screen as they delivered the brief. It was a precursor of the challenge that awaited the students.
The creative brief revolved around promoting a party of the students’ choice. They were tasked to use all their skills as designers drawing on what they had learned up to this point about project management, branding, motion design, interactive design, social media, and art direction to craft a campaign to promote their party. A new element for this Slam was a projection mapping component. The Digital Design program is no stranger to projection mapping. We have had guest speakers and an award-winning student group project recognized by Applied Arts.
Required deliverables for this design challenge were to include a marketing strategy that promoted the party, a projection mapping experience that complemented their chosen event theme, and a combination of motion and interactive design assets. This Slam was conceived by Christopher who leveraged his extensive experience with interactive installation projects. The event catered to the skill sets of both the Interactive and Motion Design students. It got them thinking of designing for a physical environment as well as web and print-based media. For almost all of the students, it was their first foray into creating assets for a projection mapping experience.
Digital Design Slams are intense. They offer opportunities to test skills and to add another project to students’ portfolios in a short timeframe. Teams were formed from the three classes at various stages of their school year. This allowed the students to strengthen ties between the classes and to build their network.
Digital Design Class 29 students took part in a light painting session as part of an Experimental Practices course where instructor Dougal Muir led a lesson on crafting a personal mantra. The students were tasked to create a message, quote or positioning statement drawn from their personal backgrounds. This mantra provided the students a starting point for the light painting visual experiments. I guided the second part of the lesson where, after a short presentation on camera settings and light painting techniques, we captured the following images.
In the early weeks of each new term, the students in Digital Design are encouraged to submit images from work that they did in the previous term. They are welcome to submit anything from character or logo designs, interface mockups, to even screen captures from their motion design work. The work is then posted online so that all of the Digital Design students can vote on the work, resulting in a “Of The Students, By The Students” selection of winners, who then see their work framed and mounted On The Wall around the campus.
“The Design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps.”
Tim Brown & Jocelyn Watt, Design Thinking for Social Innovation
Recently, I completed the +Acumen and IDEO course Human-Centered Design for Social Innovation with three recent graduates from DD27, Sarah Gillis, Denise Villanueva and Daniel Quintero.
For the seven-week course, our team tackled the design brief “How might we enable more young people to become social entrepreneurs?” We felt this topic was hyper-relevant to Vancouver’s entrepreneurial and start-up culture. Our team went through a rigorous UCD process that moved through the three spaces of Inspiration, Ideation and Implementation outlined by the IDEO.