(guest post by Dylan Endicott, DD35)
The Digital Design 35th class at VFS was given the opportunity to get an inside look at everything Giant Ant. When Louise Lee, the heart that pumps blood through the DD program, told our class that we would get to visit Giant Ant, there was an eruption of enthusiastic proportions. There is a reputation that Giant Ant holds as one of top-notch studios in the motion graphics industry.
Our impression of them only improved after our visit. Seeing and learning a bit about their process really solidified for us the fact the money doesn’t drive this studio — It’s passion. Collectively, the class now knows that big things truly do come in small packages. What Jay and Leah have built in such a competitive industry is not only impressive but incredibly inspiring. Jay led the class on an adventure through Giant Ant’s files and process, which, to some, may not sound like fun, but our class could have stayed all day.
(guest post by J-P Crowe, DD35)
We were finally going to meet DDB! And I had many burning questions deep in my soul. Did you make the interactive Christmas tree for Canadian Tire? What are the salmon facts? And what the heck is going on with Translink?
But there were serious questions as well. One of my close family friends has done public relations for oil companies and tobacco companies, trying to defend people with a bad rap. How do you do that? What is it like in this day and age, when your corner candy shop selling fair trade Camino chocolates has become the neighbourhood McDonalds selling McWraps, and every guy has got to survive?
When we sat down, they were eager to elaborate on the Our Food, Your Questions campaign they did for McDonald’s where they promise to answer any question you have about their food. We also learned about their work for BC Hydro encouraging the public to curb their energy consumption in order to meet the needs of a growing population.
Their physical space is incredibly impressive. With few separating walls, it’s mostly an expanse of desks and computer screens with people dressed in chic business casual clothes. Surrounding this space are windows from ceiling to floor gazing upon the surrounding grey apartment buildings in every direction. Maybe it’s the futurist in me that can’t help but think about each mind behind each window in each of those buildings that designers try to understand and reach. As we headed back down the graffiti stairwell I was reminded that this digital agency is business on the outside and human on the inside.
Congratulations to Ignacio Florez for winning a Salazar Award last night in the Video & Motion category for his project, Foxy Matter, a title sequence for a fictional animated movie. He was presented with a cash prize and an award certificate. Ignacio follows in the footsteps of a long list of VFS Digital Design graduates who have won this award. The Salazar Awards are presented by the British Columbia Mainland Chapter of The Society of Graphic Designers of Canada (GDC/BC) and founding sponsor Metropolitan Fine Printers to promote the work of students from design programs in BC. Hanna Cortes was named a finalist and honourable mentions were also given to Adriana Ogarrio and Jay Lee for their motion design projects.
Congratulations to everyone!
The evening also included a panel discussion, moderated by Johnathon Vaughn Strebly, President of GDC/BC, between Roy White (Subplot Design), Nancy Wu (Nancy Wu Design) and Katie Maasik (Lululemon) addressing topics related to agency, freelance and in-house design career opportunities.
On April 19th, we held Appetizers, our Industry Showcase event. Class 33 impressed faculty and industry guests alike with their presentations which included a diverse mix of interactive and motion design projects. Appetizers is the culmination of the many long hours required to complete the Digital Design program, but it also marks the start of the students’ transition to being professional designers. It is their three minutes to shine by presenting one of their favourite projects from the past year. The students’ preparation paid off with great performances by all. This event has proven to be extremely popular with industry due to its quick-fire format and the quality of work presented. Following the presentations, the graduating students were able to mingle and further discuss their projects and portfolios with industry representatives over drinks and snacks.
Congratulations to class 33!
Congratulations to Digital Design class 33 (Ainara, Karam, Jay, Maggie, David, Ignacio, Adriana, Vania, and Jenjen)! We’re all proud of what you have achieved in your year, and we look forward to see what you do next.
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