On the Wall : September 2014

On the Wall - Sept 2014

In the early weeks of each new term, the students in Digital Design are encouraged to submit images from work that they did in the previous term. They are welcome to submit anything from character or logo designs, interface mockups, to even screen captures from their motion design work. The work is then posted online so that all of the Digital Design students can vote on the work, resulting in a “Of The Students, By The Students” selection of winners, who then see their work framed and mounted On The Wall around the campus.
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Congratulations VFS Digital Design Class 28

Congratulations to Digital Design class 28! After countless hours of project management challenges, client meetings, storyboarding, brand positioning, kerning, wireframing, prototyping, debugging, animating, texture mapping, rendering, spending quality time with Moodle, and trips to the coffee shop, you have graduated!

On August 21st, we held our graduation ceremony and Awards Show for class 28. Red Borrowman, Program Manager, oversaw the ceremony and introduced each speaker. Louise Lee, Head of Department, delivered the keynote speech, and Miles Nurse, Director, Innovation & User Experience, offered some parting words of wisdom as the elected instructor speaker. Grant Wilson and Madison Kaylo were the elected student speakers who represented the graduating class.

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Appetizers: Digital Design class 28 Industry Showcase

Last week, we held Appetizers, our Industry Showcase event. Class 28 impressed faculty and industry guests alike with their presentations which included a diverse mix of interactive and motion design projects. Appetizers is the culmination of the many long hours required to complete the Digital Design program, but it also marks the start of the students’ transition to being professional designers. It is their three minutes to shine by presenting one of their favourite projects from the past year. The students’ preparation paid off with great performances by all. This event has proven to be extremely popular with industry due to its quick-fire format and the quality of work presented. Guests included attendees from FCV, Tribal Worldwide, Unbounce, Giant Ant, Axiom Zen, Switch United, BroadbandTV, Linetest, DHX Media, TAXI, The Agency, QuickMobile, Battlefy, and Ayogo, to name a few. Following the presentations, the graduating students were able to mingle and further discuss their projects and portfolios with industry representatives over drinks and snacks.

Congratulations to class 28!

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Projection Mapping Slam videos

Our recent Digital Design Slam produced some amazing work. Here is what Head of Department Louise Lee had to say about the results:

“Our Slam events are exciting because they allow students to go through a rapid project within a compressed timeline. At VFS, students are used to going through projects that last 7-8 weeks, so our Slams give them the opportunity to complete a project within 48 hours with the compressed learning outcomes that such a tight turnaround time can bring. We encourage our students to have fun with their Slam projects, and they delivered that with this round – particularly embracing and using new constraints around projection mapping that they’d worked with before. I’m constantly amazed and impressed with what our students can produce within 48 hours, and this round was no exception – check it out for yourself!”

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Projection Mapping Party Slam!

The Digital Design program knows how to promote a party. To prove this, we held a 45-hour Slam to design a campaign for a party experience for the social media age. On Wednesday, July 23rd, a kickoff meeting was hosted by Head of Department Louise Lee and instructor Christopher Quine. The images of the two of them were projected onto the screen as they delivered the brief. It was a precursor of the challenge that awaited the students.

The creative brief revolved around promoting a party of the students’ choice. They were tasked to use all their skills as designers drawing on what they had learned up to this point about project management, branding, motion design, interactive design, social media, and art direction to craft a campaign to promote their party. A new element for this Slam was a projection mapping component. The Digital Design program is no stranger to projection mapping. We have had guest speakers and an award-winning student group project recognized by Applied Arts.

Required deliverables for this design challenge were to include a marketing strategy that promoted the party, a projection mapping experience that complemented their chosen event theme, and a combination of motion and interactive design assets. This Slam was conceived by Christopher who leveraged his extensive experience with interactive installation projects. The event catered to the skill sets of both the Interactive and Motion Design students. It got them thinking of designing for a physical environment as well as web and print-based media. For almost all of the students, it was their first foray into creating assets for a projection mapping experience.

Digital Design Slams are intense. They offer opportunities to test skills and to add another project to students’ portfolios in a short timeframe. Teams were formed from the three classes at various stages of their school year. This allowed the students to strengthen ties between the classes and to build their network.

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