We’re proud to share some recent packaging design projects by Class 30. They were completed for a course taught by Vida Jurcic, who guided the students through the entire design process. She covered branding principles, copy requirements, regulations, and guidelines for preparing files for printing. The results are stunning.
Descent by J.Y Lum
Teaesta by Jordan Barber
Our DD30′s after thoroughly wow’ing our Canuck Place client.
“What’s the Big Idea?”
During their year at VFS, Digital Design students have the opportunity to work with a non-profit organization on a campaign based on their client’s brief as part of the “What’s the Big Idea?” course in Term 3. This course is designed to give students the opportunity to work on real client projects from inception to final delivery, based on a client brief that incorporates interactive, branding, and motion elements. The course is structured to closely mimic a real-world client project. Teams are set up, project management tools are put in place, and the course begins with a client presentation.
This time round, we were lucky enough to work with Canuck Place Children’s Hospice and support the great work they do for the community. Canuck Place provides specialized pediatric palliative care for children living with a life-threatening illness and support for their families throughout British Columbia. Read More
Digital Design students continue to impress with their charming and elegant packaging designs. The Packaging course is taught by Vida Jurcic, Principal & Co-founder of Hangar 18 Creative Group. The students build on their knowledge of branding gained from earlier terms, and are guided through a formalized process of designing a package, starting from the conceptualization stages, through integrating logo design and establishing the hierarchy of information, to building a prototype of the finished package. They gain the skills to create a product package that will stand out on a shelf. Have a look at the results from Class 24.
Zita Cobb (top-left) grew up in Fogo, a small town along the northeast coast of Newfoundland and moved at 16 years old for greater opportunity. After retiring, she returned to Fogo and founded Shorefast – a social enterprise focused on reviving rural economies through art, design and innovation. Shorefast developed creative residencies (bottom right) and the Fogo Island Inn (top right, bottom left). The design of the buildings is the result of combining two major themes – traditional Newfoundland heritage with modern architecture.
Dana Tanamachi is a Brooklyn based graphic designer and chalk letterer. She did a lot of packaging design when she worked for Louise Fili, who is pretty much one of my favourite artists of all time. And being a big fan of Louise, I can see her influence in Dana’s work. I’ve always admired chalk artists because it’s such a delicate art form.