AGENCY VISIT : POUND & GRAIN

(guest post by Simon Smith, DD39)

Last Friday our VFS Digital Design class had the pleasure of visiting Pound & Grain, a digital creative agency located in Gastown, just a couple blocks away from our campus. After getting buzzed in, we proceeded to ascend up a steep flight of stairs and what was immediately noticeable was that the walls were covered with an endless array of cartoon creatures. This immediately set the tone as Pound & Grain is an agency that strikes a perfect balance between being a rigorous and challenging work environment while still maintaining an atmosphere of creative spontaneity.

 

 

After a tour of their office and a pleasantly surprising meet-and-greet with two friendly border collies, we were able to sit down with one of the Managing Partners, Sandy Fleischer, and find out more about what Pound & Grain is all about. Pound & Grain is a medium-sized creative agency that specializes in finding creative and refined digital solutions to business needs. Founded in 2010, they have offices in both Vancouver and Toronto. For a relatively new agency, they have already worked on projects with some of the biggest organizations in Canada, from Lululemon to Telus to the CFL in the past seven years, and Sandy and his team have built up quite an impressive portfolio.

According to Sandy, a lot of the company’s success comes from its employees that are highly adaptable and like to face new challenges head-on. Despite a relatively small number of employees, they are able to take on and succeed in big projects because while each team member may have his or her own specialty, they are also both able and willing to step out of their comfort zone to pick up the slack when necessary. Jane and Michelle, two designers who also joined us and helped Sandy field our questions added to this, saying that the work culture helps them get through creative block since if they are stuck on a project there is usually a totally different project that they can direct their attention towards to keep the creative juices flowing.

Overall, our trip to Pound & Grain gave us great perspective of what a professional design agency environment is like and now we have a much clearer idea of the bar we should set for each other as classmates so that we can all eventually be able to produce at a professional level and make an impact in the industry. Big thanks to Sandy, Jane and Michelle for being such gracious hosts and here’s to this relationship between VFS Digital Design and Pound & Grain inspiring a whole new generation of Digital Designers!

Packaging Projects by Class 30

We’re proud to share some recent packaging design projects by Class 30. They were completed for a course taught by Vida Jurcic, who guided the students through the entire design process. She covered branding principles, copy requirements, regulations, and guidelines for preparing files for printing. The results are stunning.

Descent by J.Y Lum

 

Teaesta by Jordan Barber

Read More

DD30: What’s the Big Idea?

Our DD30′s after thoroughly wow’ing our Canuck Place client.

“What’s the Big Idea?”

During their year at VFS, Digital Design students have the opportunity to work with a non-profit organization on a campaign based on their client’s brief as part of the “What’s the Big Idea?” course in Term 3. This course is designed to give students the opportunity to work on real client projects from inception to final delivery, based on a client brief that incorporates interactive, branding, and motion elements. The course is structured to closely mimic a real-world client project. Teams are set up, project management tools are put in place, and the course begins with a client presentation.

This time round, we were lucky enough to work with Canuck Place Children’s Hospice and support the great work they do for the community. Canuck Place provides specialized pediatric palliative care for children living with a life-threatening illness and support for their families throughout British Columbia. Read More

Elegant Packaging

Digital Design students continue to impress with their charming and elegant packaging designs. The Packaging course is taught by Vida Jurcic, Principal & Co-founder of Hangar 18 Creative Group. The students build on their knowledge of branding gained from earlier terms, and are guided through a formalized process of designing a package, starting from the conceptualization stages, through integrating logo design and establishing the hierarchy of information, to building a prototype of the finished package. They gain the skills to create a product package that will stand out on a shelf. Have a look at the results from Class 24.

Shorefast: The Small Town Innovation of Zita Cobb

 

Fogo

 

Zita Cobb (top-left) grew up in Fogo, a small town along the northeast coast of Newfoundland and moved at 16 years old for greater opportunity. After retiring, she returned to Fogo and founded Shorefast – a social enterprise focused on reviving rural economies through art, design and innovation. Shorefast developed creative residencies (bottom right) and the Fogo Island Inn (top right, bottom left). The design of the buildings is the result of combining two major themes – traditional Newfoundland heritage with modern architecture.

Read More