Vancouver User Experience Awards 2016

(guest post by Ziwei Wang)

The third annual event Vancouver UX Awards was hosted by Vancouver User Experience Group on Wednesday, Nov 16th at Imperial. Professionals in the industry and students joined together, excited to see what projects the talents would bring to the table this time.

After amazing food and drinks, the gala kicked off with a presentation from Kharis O’Connell, the Head of Product at ARCHIAT, UX for the Future. He talked about his experience in designing for mixed reality, and dived into the difference between prototyping for 3d space to the known approaches of designing for 2d interfaces. While there are pages of results when people google prototyping tools, there are not many answers for prototyping for Virtual Reality or Augmented Reality; how current designers tackle this problem is through theatre acting and paper prototyping. Successful UX designers will combine this emerging model with a new type of development mentality.

(photo credits: VanUE and photographer Jef Gibbons)

The awards highlight outstanding work across several categories: Enterprise, Marketing, Non-for-profit, Products, Students, Emerging Experiences, People’s Choice, and Best UX. All solutions were evaluated and scored by the judges on how they satisfied these five criteria: Joy, Elegance, Clarity, Innovation, and Impact. Throughout the night, the panel of judges shared their insights into great user experiences. User experience isn’t just about designing a great interface: It digs deeper into researching users’ needs and defining the right problems. Winners of this year emphasized the Vancouver lifestyle and demonstrated the ability to focus on user problems, from Burnkit’s interactive touch-screen solution that created an educational and fun experience for visitors at The Port of Vancouver Discovery Centre, to student online platform IKEA STAY that gives IKEA customers the chance to test products through an immersive Airbnb stay and web experience.

The event was excellent, well-organized, encouraged young talents to join the industry. It’s great to see the importance of UX has been fully embraced in Vancouver, I look forward to attend more events like this.

 

UPCOMING DD TALKS EVENT: The Design Sprint

Our next Digital Design Talks event will be held on Wednesday, November 9th at 4:30pm!

Ainara Sáinz Gutierrez and Alejandra Porta from Unbounce will be presenting on how research makes great design possible.

Ainara’s Bio:
Ainara is a Vancouver-based Interactive Designer with a background in Graphic Design, who currently works in the Marketing Team of Unbounce. For the last four years she’s been working in multidisciplinary teams to convey intuitive digital experiences and products across web, tablet and mobile devices. She’s an art addict and believes that by experimenting and playing with design you can improve people’s lives.

Alejandra’s Bio:
Alejandra Porta is an Interactive Designer at Unbounce. She loves branding, typography, illustration and user research to create better UI experiences. After working as a surface designer and a soft good product developer for a few years, she realized she wanted to improve her digital design skills and this led her to VFS. Vintage shopping, art, bikes and lattes bring her joy as well as meeting and connecting people. She values being a great team player and is known to have a big heart.

 

INDUSTRY IQ STUDIO TOUR: GIANT ANT

(guess post by James Mulligan, DD36)

On a Sunny afternoon, September 29th our class, the DD36s, left school to go on an industry visit to the renowned Giant Ant studio. We walked excitedly through the streets of historic Chinatown until we eventually came to their building, a storefront off the beaten path.

As you enter the nondescript front, you enter a small hive buzzing with activity. The world we entered was warm and inviting. It was well-lit and the hardwood surfaces were polished. Staff were busy at their Macintosh workstations. We were welcomed by Jay who had a friendly casual demeanor and we didn’t realize until he told us that he is the co-founder and partner of Giant Ant. He ushered us into what looked like a glass-fronted log cabin nested into the larger room. Once inside, Jay showed us some of their projects and spoke about their creative processes including the inspiration and direction that went into each piece.

As he showed us some of their recent work, some themes emerged. Giant Ant uses positive framing, and they incorporate aesthetic beauty. They have a unique and original way of framing their subject matter; this allows them to prioritize creativity over following trends. Giant Ant has earned its reputation among clients, and this keeps the phones ringing. Many of their clients are from Silicon Valley and they have to turn many down. Giant Ant is a self-described family of animators and creatives who pick and choose their work, they are happy with the size of their team and feel no need to expand.

“Everything we put into the world is a statement of our taste,” Jay told us. He and his wife got into this business by making videos on YouTube originally. They showed us one of their charming originals. Seeing their skill level develop in earlier work was inspirational for the motionographers in our class.

As we left the building, I think we shared a general impression that Giant Ant is what a successful business can look like. They can be choosy with their clients, the workplace subs in as a family, and they get to use their creative skills. It gave our class something to aspire to.

 

INDUSTRY IQ STUDIO TOUR: TRIBAL DDB

(guest post by Mihaela Kandeva, DD36)

On a beautiful Wednesday afternoon, the DD36’s made their way to the office of one of the more well-known historical advertising and digital design agencies in the business, DDB. Once on the 16th floor of a typical business district building near West Georgia St, we were slightly overwhelmed to be greeted at the front desk by a very professional receptionist, who offered us a seat at their lounge area while we waited.

As we began to talk in hushed voices, afraid to disrupt the atmosphere, we were lead up a staircase covered in vibrant graffiti. Any first impressions we had begun to formulate went straight out the wall to wall, floor to ceiling windows: What a view overlooking downtown! The entire open floor plan was an amalgamation of meeting spaces, several bright kitchenettes, and modular computer desk areas, all done in minimalist fashion with a clean white and grey palette. Even the magnetic whiteboards covered in printouts and erasable marker somehow looked organized.

Doyle Dane Bernbach, also known as DDB Worldwide Communications Group Inc, is mainly a marketing and advertising agency, but they have two subsidiaries: Tribal, the digital arm, and Karacters, their brand identity shop. Despite having over 150 worldwide locations (4 in Canada), the Vancouver location of about 65 employees somehow manages to keep a very comfortable, non-corporate vibe.

They’ve created some innovative campaigns for many major companies, including Netflix, McDonald’s, and locals like BCLC, BCAA, and Destination Canada. We had the privilege to see case studies behind three more recent projects, two for Adidas, the other for Canadian Dairy. The true value of this visit really came from the insights into their process and how they manage to leverage existing platforms in intriguing ways.

We were told they hold two things in the highest regard: creativity and humanity. Usually those are words which most companies list as obligatory values, but DDB actually lives them. Half the desks at the office sat empty, people being encouraged to go out and work together at coffee shops, parks, anywhere they can be inspired for a couple hours. Hardly anyone was head down at their desk. Those meeting spaces all around us were occupied by people collaborating. We started noticing things like the ping pong table being used to brainstorm on, the kitchenette counters stocked with endless Tazo Teas and Starbucks Coffee. Surely, the Stella Artois fountain and unlimited ice cream supply must get the creative juices flowing.

Our trip to DDB left us feeling like kids who’d just come from a brand new shiny toy and candy store all wrapped up in one, literally leaving with ice cream bars in hand, smiles on our faces, enjoying the sun on the journey back to VFS.

This could not have been possible without Louise Lee organizing the tour, Danny Chan, our fearless leader, and Jamie Moon, our accomplice. Many thank yous to Charisse, HR Director, Stéphane, Associate Creative Director, and Gabriel, Sr Designer, for showing us around and for the free ice cream.

 

INDUSTRY IQ STUDIO TOUR: AXIOM ZEN

(guest post by Crystal Wong, DD36)

Today, our DD36 class had the wonderful opportunity of visiting Vancouver’s very own, Axiom Zen. A lot of us went in knowing it was an interaction and product-based studio, but didn’t really know much about the company or what kind of work they do. Amy, their UX designer, was very pleasant and welcomed us to the studio and was very eager to show us some of their current projects. We were instantly intrigued by one of the staff’s dog sitting at the front desk… Oh, and we got some free swag as well!

Axiom Zen define themselves as a venture studio. But what does that really mean? It pretty much means they do a bit of everything and they’re always open to new ideas and new technology. They consider themselves a start-up, although the company as grown significantly in size since they first started. Despite the growth, the “start-up mentality” still remains within the company in a sense that there isn’t a real hierarchy, but everyone is able to tap in and out of different projects and help out depending on their interests and what they specialize in.

The office is tucked underground and holds a few different companies under the AZ hub. Amy showed us different areas of the office, each area was typically project-specific such as the ZenHub, Routific, Hammer & Tusk, and more. Routific, for example, is one of their many on-going projects. It was initially a personal project of one of the staff members where they created a website dedicated to route optimization, which AZ later decided to invest in and has now become its own logistic software company under the AZ network within the same office space. This goes to show how open the company is and they take on a wide range of projects.

It was great to hear the staff talk about their positions and how they got to AZ. Everyone spoke in passion about their roles and really emphasized on the element of collaboration at AZ which struck as a pleasant surprise. Although the level of responsibilities are demanding and many projects are juggled at a single time, we could tell the staff loved every bit of it and is what makes Axiom Zen unique to other studios.

Thank you to Louise Lee for organizing the visit, and Danny Chan and Jamie Moon for accompanying us. A special thanks to Amy and Axiom Zen for hosting us! Looking forward to our next studio visit!