DD SLAM: Futurism

(post by Grigor Cheitanov, Program Manager, Digital Design)

As part of their year at VFS Digital Design, the students have the unique opportunity to participate in a SLAM event. The event is a 45-hour challenge where students from all stages in the program get teamed up and are given a creative brief to execute. and is organized 3 times a year. SLAM offers the opportunity for students to test their skills, learn from their peers, and have fun thinking outside the box.

The latest event began with an evening kickoff by Louise Lee, Head of the Digital Design program at VFS, presenting the theme for the 1st SLAM challenge of the year – Futurism. Students were challenged to come up with a compelling motion design video as well as an interactive solution for a fictitious future brand. Following the presentation, students from all class groups were put in teams and quickly began brainstorming ideas. In the morning of the following day, the 5 teams presented their concepts to a panel of staff. For the concepts to be viable, criteria such as clear target audience, key message, art direction and solution to a problem have to be identified. Once approved, the teams then focused their efforts into production of their design solutions. In the afternoon of the final day, the teams present to all participants and staff. At the end of the final presentations, students and staff vote on their favourite solutions to the initial brief.

There were two categories for prizes – People’s Choice for participant’s votes and Critics’ Choice for Staff votes.  The winners of People’s choice were Adriana Tomaschett, Yi-Ting Hsieh, Mateus Linhares de Araujo, Julian Liao and Amara Kahlon for their brand package, landing page and motion design video promoting a 7 day trip in space onboard a state of the art cruise space ship. The winners of Critics’ choice were Tess Xie, Stuart Parker Irene Huang, Michelle Kang, Nizami Aghayev and Prity Pal for their solution for long distance relationships through the use of a 360 camera and an app interface that would allow the person who is away to be virtually immersed in events that their partners would like to share.

NOVEMBER 2016 DD SLAM Winners

Last week, we held a 45-hour Digital Design SLAM. These fun and intense collaborative design challenges take place three times per year. They provide opportunities for students to test their design skills and to build their networks as teams are formed from all three intakes. Slams also allow students to potentially gain another portfolio piece in a short time frame. Deliverables include both motion and interactive design elements. Here are the winning teams that captured the prizes for the People’s Choice and the Critics’ Choice categories, respectively. Congratulations to the winning teams!

People’s Choice winners:

Team Gift Receipts (from left: Pablo, Rajeshwari, Tais, Crystal, Mateus)

Critics’ Choice winners:

Team Turkey Stuffing (from left: Denita, James, Amar, Nizami, Marly)

Upcoming DD Talks event: Defining Your Voice

Our next Digital Design Talks event will be held on Thursday, September 1st at 4:30pm!

Roger Dario is a designer and art director in Toronto, Ontario. Currently, he is an Associate Creative Director at digital production company Jam3 where he leads design and conceptual strategy for interactive projects.

His clientele have included Google, Facebook, Spotify, Cartoon Network, Canon, Toyota, and Skittles, and he has received awards from D&AD, One Show, Cannes Lions, Clio Awards, FWA, Awwwards, ADCC, and FITC Awards, among many others. His work has been exhibited in Los Angeles, Toronto, and Vancouver, and has been published in several books and industry publications such as It’s Nice That, YCN, Applied Arts, Grain Edit, FastCoDesign, and Gizmodo.

Previously, he was a full-time freelancer and has worked with agencies and startups such as Buck, Bruce Mau Design, AKQA, BBDO, Cossette, Free Agency, Leo Burnett, Tribal DDB, Saatchi & Saatchi, Bench, and Format.
Parallel to his role at Jam3, he runs Material Object, a community print studio he co-founded with Marisa Torres. The studio’s current objectives are to investigate new print technologies both as a medium for publication and as an economical model for dissemination, and to offer a communal space for artists and writers to experiment and publish their work through the physical manifestation of print.