Upcoming DD Talks event: WHY FEAR IS YOUR SOUL MATE

The next Digital Design Talks event will be held this Wednesday, August 10th at 4:30pm.

Michelle Knight is a Copywriter at Pound & Grain Digital Creative Agency. She has created campaigns and interactive stories for brands like CMT, SAP, TELUS, Escents, HeadsUpGuys, and Vodafone in Ireland and Canada. Her background is stitched to a BA (Hons) in Media, Film, and Psychology, and an MSc in Creative Advertising. She is currently exploring virtual-reality’s role in communications.

 

JULY 2016 DD SLAM Winners

Congratulations to the winning teams from last week’s Digital Design SLAM. These intense and fun collaborative design challenges take place three times per year. They provide great opportunities for students to test their design skills and to build their networks as teams are formed from all three intakes. Slams also allow students to potentially gain another portfolio piece in a short time frame. Deliverables include both motion and interactive design elements. The students explored the use of projection mapping as the main component for this event. Here are the winning teams that captured the prizes for the Critics’ Choice and the People’s Choice categories, respectively.

Critics’ Choice winners:

Team Graph Editors (from left: Adel, Niketan, Denita, Kevin, Crystal)

People’s Choice winners:

Team Queue Jumpers (from left: Rena, Brandon, Dakoda, Suzy, Andre)

Recap of DD Talks with Secret Location: Building Digital Experiences

On May 25th, Noora Abu Eitah, Executive Producer at Secret Location, flew in from Toronto to discuss “Building Digital Experiences” at a DD Talks event. Noora is an award-winning producer who oversees the overall management of operations and production at Secret Location. She has managed the production of several transmedia projects for broadcasters and entertainment producers and works with the rest of Secret Location’s leadership team on new business and original projects, with a focus on successful execution and deployment. Her presentation started out with describing the studio’s creative process and project team structure of 7-people pods. Secret Location employs an agile project management style which is also taught at the Digital Design program. They have daily standing-only scrum meetings to maintain communication between team members in a short and timely fashion. Secret Location makes use of greyboards to provide clients a visually more descriptive layout and look of a project compared to standard wireframes. This is part of a unique process that involves using grey boxes and shapes as an intermediate design step before creating final designs.

Secret Location is known for its work on emerging platforms such as virtual reality (VR) having won a Creative Arts Emmy Award for Outstanding Creative Achievement in Interactive Media category for User Experience and Visual Design in 2015 for The Sleepy Hollow: VR Experience. Noora presented an overview of the process and challenges they faced in creating VR projects. She discussed the different types of available VR hardware and their latest mobile VR game, Blasters of the Universe. Noora ended her presentation by answering questions such as how motion designers play a role in prototyping projects and the importance of understanding compression and file formats for VR deployment.

Thanks, Noora!

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APPETIZERS: DIGITAL DESIGN CLASS 33 INDUSTRY SHOWCASE

On April 19th, we held Appetizers, our Industry Showcase event. Class 33 impressed faculty and industry guests alike with their presentations which included a diverse mix of interactive and motion design projects. Appetizers is the culmination of the many long hours required to complete the Digital Design program, but it also marks the start of the students’ transition to being professional designers. It is their three minutes to shine by presenting one of their favourite projects from the past year. The students’ preparation paid off with great performances by all. This event has proven to be extremely popular with industry due to its quick-fire format and the quality of work presented. Following the presentations, the graduating students were able to mingle and further discuss their projects and portfolios with industry representatives over drinks and snacks.

Congratulations to class 33!

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