Make the Work Meaningfulless
On September 20th, students and instructors of the VFS Digital Design program had the pleasure of listening to the engaging talk called “Make the Work Meaningfulless” by Joey Camacho, as part of the DD Talk speaker series. Otherwise known as Raw & Rendered, Joey is a freelance 3D motion and graphic designer based in Vancouver, Canada. He’s created conceptual and creative design work professionally for reputable global brands, as well as passionate local companies.
As part of his DD Talk, Joey shared about the steps to produce better results in your work and in your life. He took us on a journey through his own life, showing his beginnings as a graphic artist and emphasizing the key moments that made his career as a freelancer successful.
One of his key lessons was the power of the words we use – to ourselves and to others: “If you have a project in mind that you want to do, don’t say ‘I want to do this’. Instead, say ‘I will do this’ and set a time to start doing it – and then do it at the time you said you would.”He did this with his project “Progress Before Perfection”, a 365-day project using Cinema 4D where he created a render every day for a year in order to improve his craft and produce work more efficiently. Some days were easier than others, he shared, and what got him through was remembering his commitment to his craft and making sometimes choosing the hard option (completing the render for the day before joining his friends in the pool!).
Joey also showed us some of his freelance work for companies such as Microsoft, Nike, Pepsi, and BMW. His work is a clear example and proof that consistent practicing of your craft plus patience can be well-rewarded.
One of Joey’s most inspiring sentences was: “Design your life in such a way that you feel energized and excited about your work. Stop saying ‘I’m so Busy’!”
Thank you, Joey, for motivating us to achieve our dreams and to start now on working on them!
Our next Digital Design Talks event will be held on Wednesday, November 9th at 4:30pm!
Ainara Sáinz Gutierrez and Alejandra Porta from Unbounce will be presenting on how research makes great design possible.
Ainara is a Vancouver-based Interactive Designer with a background in Graphic Design, who currently works in the Marketing Team of Unbounce. For the last four years she’s been working in multidisciplinary teams to convey intuitive digital experiences and products across web, tablet and mobile devices. She’s an art addict and believes that by experimenting and playing with design you can improve people’s lives.
Alejandra Porta is an Interactive Designer at Unbounce. She loves branding, typography, illustration and user research to create better UI experiences. After working as a surface designer and a soft good product developer for a few years, she realized she wanted to improve her digital design skills and this led her to VFS. Vintage shopping, art, bikes and lattes bring her joy as well as meeting and connecting people. She values being a great team player and is known to have a big heart.
The next Digital Design Talks event will be held this Wednesday, August 10th at 4:30pm.
Michelle Knight is a Copywriter at Pound & Grain Digital Creative Agency. She has created campaigns and interactive stories for brands like CMT, SAP, TELUS, Escents, HeadsUpGuys, and Vodafone in Ireland and Canada. Her background is stitched to a BA (Hons) in Media, Film, and Psychology, and an MSc in Creative Advertising. She is currently exploring virtual-reality’s role in communications.
On May 25th, Noora Abu Eitah, Executive Producer at Secret Location, flew in from Toronto to discuss “Building Digital Experiences” at a DD Talks event. Noora is an award-winning producer who oversees the overall management of operations and production at Secret Location. She has managed the production of several transmedia projects for broadcasters and entertainment producers and works with the rest of Secret Location’s leadership team on new business and original projects, with a focus on successful execution and deployment. Her presentation started out with describing the studio’s creative process and project team structure of 7-people pods. Secret Location employs an agile project management style which is also taught at the Digital Design program. They have daily standing-only scrum meetings to maintain communication between team members in a short and timely fashion. Secret Location makes use of greyboards to provide clients a visually more descriptive layout and look of a project compared to standard wireframes. This is part of a unique process that involves using grey boxes and shapes as an intermediate design step before creating final designs.
Secret Location is known for its work on emerging platforms such as virtual reality (VR) having won a Creative Arts Emmy Award for Outstanding Creative Achievement in Interactive Media category for User Experience and Visual Design in 2015 for The Sleepy Hollow: VR Experience. Noora presented an overview of the process and challenges they faced in creating VR projects. She discussed the different types of available VR hardware and their latest mobile VR game, Blasters of the Universe. Noora ended her presentation by answering questions such as how motion designers play a role in prototyping projects and the importance of understanding compression and file formats for VR deployment.
On February 10th, Nikolas Badminton spoke at a DD Talks event titled, “2016 Predictions: The Year of Consciousness”. Nikolas is a world-respected futurist speaker who presented his four bold predictions about how the world was changing for the current year:
- The Rise of the Wisdom Economy
- Internet of Things Becomes Responsible
- Facebook and Google Become Health Companies
- The Zero Marginal Cost Economy Gains Momentum
His insights can be found at nikolasbadminton.com. Here are some images from the event. Thanks, Nik!