(guest post by Stuart Parker, DD38)
We arrived at Giant Ant around 2pm on a sunny Friday afternoon. The studio was tucked away into Chinatown, just off Keefer Street. We waited outside for one of the studio heads to be ready for our visit. From the outside, the studio’s open plan and simple design gave it a welcoming and approachable feel.
Jay Grandin, one of the founders of the studio, invited us inside to begin the visit. We were led to a meeting room where we all gathered around a long table with a screen to see a demonstration of all of the work the studio was involved in.
We began our visit by watching a demo reel of Giant Ant’s work from 2015. This was a great way to begin as Giant Ant is known as one of the best in Vancouver so it was exciting to see what they had made before. Their work not only impressed me but also intimidated me slightly. It showed their quality of work and it was absolutely incredible. I aim to be able to produce their standard as soon as I can.
Jay then proceeded to go through later projects that Giant Ant was involved in, as their reel was from 2015. These included a series of projects that they had been doing with a Florida-based sunglasses company that was focused on the conservation of our waterways. All of the artwork, direction and design were mind blowing in these 3 projects. Every follow up to each project improved in so many ways, as well as trying new techniques and styles to evolve their way of approaching things.
While Jay brought us through all of Giant Ant’s work, he was also answering any questions we had about the studio or about the life of a designer. He brought us through how he and his wife created the studio; he started off life designing furniture. It was interesting to see how far he had come from that. He talked about how he and his wife had to make sacrifices when running the studio. A couple of times they were forced to just pay their staff and leave nothing for themselves. This told me they were both really passionate about what they do and that it paid off for them in the long run.
The studio was beautiful, the work they produced matched and the whole work environment seemed more like a family than an actual studio. The thing that resonated with me the most though was when Jay was explaining how they chose what work the studio would take and what they would leave. He said “We ask ourselves: would our moms be proud? Would we use this product? Is it a financial opportunity? And can we be creative with it?” I think this sums up the perfect way to approach work as a designer, both ethically and logically.
I took a lot away from visiting Giant Ant. It has given me a standard to aim for when doing my graduate project, but also has given me a good message to live by when choosing work later on in life.