VFS Digital Design
May 21, 2013
VFS Digital Design alumni (class 15) Christopher Harrell and Juan Carlos Arenas, and current designer/animators at World Famous, a production house in Seattle, have collaborated as directors to craft the trailer for the 2013 Seattle International Film Festival (SIFF). It was a joint project between WDCW (Wong, Doody, Crandall, Wiener) and World Famous. The final product was 60 seconds, but over 900 man-hours were logged to create the miniature models and sets before filming took place.
I saw the movie, The Avengers, last year with great expectations, because this movie was a blockbuster that everyone was anticipating well before its premiere. As I expected, the movie was perfect in every aspect: plot, production, editing, CGI… Everything was good, and I loved this movie.
Then, a few days ago, I saw a video on the making of The Avengers. I recognized the company (ILM) that worked on the visual effects. So when I saw the video, I was quite shocked; there was more CGI work done than I realized. There was a lot of detail, and it all seemed like hard work. That is when I started feeling guilty, because I did not pay much attention to some of those scenes.
Some 6-7 years ago I first came across the motion design work of Christopher Hewitt — otherwise known as Dstrukt.
His 2006 Showreel was the single largest element that contributed to my absolute infatuation with Motion Design. Up until that point, I had never experienced a showcase of work that moved me so profoundly in such a short amount of time (1:30).
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On Thursday, April 18, 2013, the 24th Class of the Digital Design program had their Graduation moment and then celebrated each other’s accomplishments at the Award Show.
The evening started off with Digital Design’s Program Manager Lizzie Hudson who introduced our host for the evening, Digital Design’s Head of Department, Miles Nurse.
Miles thanked the families for their support, which the students definitely appreciate and need during the rather intense year-long program. He thanked the students for their professionalism, for their endurance and fierce dedication. And he reminded them of their incredible achievement during the program. He asked them to reflect on how much they had actually produced during this time, and reminded them of what a great opportunity it was for them to be that creative — producing more work in one year than a lot of professionals manage over the course of their careers. He also reminded them of some of the fun that was had, and pointed out the importance of embracing failure, of failing often and moving on. He said that VFS doesn’t change who you are, rather, it shows you what is possible — what you are capable of.
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How do you reveal a car in pitch black? Projection Mapping, that’s how! A Vancouver based company called SR Auto Group, who specialize in luxury living, came up with an exclusive projection mapping event featuring the Lamborghini Reventon. Since they are not a Visual Effects company, they collaborated with Media Merchants, who are also Vancouver based.
This project highlighted the beauty of the car’s design, using real time effects that made this project one-of-a-kind.
