“The Design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps.”
Tim Brown & Jocelyn Watt, Design Thinking for Social Innovation
Recently, I completed the +Acumen and IDEO course Human-Centered Design for Social Innovation with three recent graduates from DD27, Sarah Gillis, Denise Villanueva and Daniel Quintero.
For the seven-week course, our team tackled the design brief “How might we enable more young people to become social entrepreneurs?” We felt this topic was hyper-relevant to Vancouver’s entrepreneurial and start-up culture. Our team went through a rigorous UCD process that moved through the three spaces of Inspiration, Ideation and Implementation outlined by the IDEO.
DD alumnus Kim Oxlund’s work is featured in the April 2014 issue of Applied Arts. The article first outlines the process Kim went through to create his AACE (Applied Arts Creative Excellence) award-winning title sequence project, Paper War. This award is given to the top scorer in each of Applied Arts’ contest categories. Kim scored the highest in the student category. Some of Kim’s professional interactive design work is also showcased, and there is a discussion of his design inspiration.
Throughout the year, Digital Design students are given opportunities to interact with industry through guest speaker events and studio tours. Students visit local agencies that specialize in motion and/or interactive design. We recently visited Rogers Arena, home rink of the Vancouver Canucks of the National Hockey League, to see how motion and interactive design were being used to enhance the fan experience.
The tour was led by Mark Raham, Creative Director at Canucks Sports & Entertainment. Mark, as mentioned on the Canucks’ website, “is responsible for the look and feel of the Canucks brand at all public touch points. He works closely with all customer-facing departments including brand and creative, web, broadcast and game presentation to develop and enhance the Canucks brand identity.”
We started the tour at the statue of Roger Neilson. For those familiar with the history of the team, Roger was the head coach who inspired the towel power phenomenon during a playoff run in the 1980s. Mark mentioned how well-received the statue has been for fans and it provided one of the many storytelling elements that are spread throughout the arena. The statue is a popular meeting place before games where fans can see lights of the team colours on the columns and hear ambient crowd sounds that help build anticipation for the game. All of these elements serve to create the start of “layered experiences” for the fans.
Digital Design alumnus Lorcan O’Shanahan recently released a short reel showcasing some of his work on Ender’s Game. This was his first opportunity to work on a feature film, and he was responsible for creating HUD (head-up display) and GUI (graphical user interface) motion graphics. He worked on a team of artists, which included DD alumnus Ryan Uhrich, at Goldtooth Creative under the creative direction of DD grad project mentor, Pablo Gonzalez. The reel was also featured on aescripts.com. Great work, Lorcan!
ENDERS GAME HUD + GUI REEL / LORCAN OSHANAHAN from Lorcan O’Shanahan on Vimeo.
“The Do Bugs Need Drugs? program team had the privilege of collaborating with four VFS grads on the creation of two 15-second television ads which are airing on many networks in BC and Alberta. While presented with several challenges along the way, the grads worked tirelessly and professionally, consulting with us, until the ads were completed to all of our satisfaction. Our team is very proud to be able to share their creations with the public during our television ad campaign.”
Kim Dreher | Program Coordinator, Do Bugs Need Drugs
During their amazing twelve months at VFS, students are provided the opportunity to give back as they near the midpoint of their year. VFS has had the privilege of working with some amazing local organizations and causes from the past year and we were especially pleased when we had the opportunity to team up with the Do Bugs Need Drugs group out at UBC. Abuse of antibiotics has become a global epidemic and so last year our 24th class of Digital Design stepped up to the challenge of creating an awareness campaign that addressed the issue, without spreading fear of an outbreak. They needed a*Big Idea*….