Throughout the year, Digital Design students are given opportunities to interact with industry through guest speaker events and studio tours. Students visit local agencies that specialize in motion and/or interactive design. We recently visited Rogers Arena, home rink of the Vancouver Canucks of the National Hockey League, to see how motion and interactive design were being used to enhance the fan experience.
The tour was led by Mark Raham, Creative Director at Canucks Sports & Entertainment. Mark, as mentioned on the Canucks’ website, “is responsible for the look and feel of the Canucks brand at all public touch points. He works closely with all customer-facing departments including brand and creative, web, broadcast and game presentation to develop and enhance the Canucks brand identity.”
We started the tour at the statue of Roger Neilson. For those familiar with the history of the team, Roger was the head coach who inspired the towel power phenomenon during a playoff run in the 1980s. Mark mentioned how well-received the statue has been for fans and it provided one of the many storytelling elements that are spread throughout the arena. The statue is a popular meeting place before games where fans can see lights of the team colours on the columns and hear ambient crowd sounds that help build anticipation for the game. All of these elements serve to create the start of “layered experiences” for the fans.
Digital Design alumnus Lorcan O’Shanahan recently released a short reel showcasing some of his work on Ender’s Game. This was his first opportunity to work on a feature film, and he was responsible for creating HUD (head-up display) and GUI (graphical user interface) motion graphics. He worked on a team of artists, which included DD alumnus Ryan Uhrich, at Goldtooth Creative under the creative direction of DD grad project mentor, Pablo Gonzalez. The reel was also featured on aescripts.com. Great work, Lorcan!
ENDERS GAME HUD + GUI REEL / LORCAN OSHANAHAN from Lorcan O’Shanahan on Vimeo.
“The Do Bugs Need Drugs? program team had the privilege of collaborating with four VFS grads on the creation of two 15-second television ads which are airing on many networks in BC and Alberta. While presented with several challenges along the way, the grads worked tirelessly and professionally, consulting with us, until the ads were completed to all of our satisfaction. Our team is very proud to be able to share their creations with the public during our television ad campaign.”
Kim Dreher | Program Coordinator, Do Bugs Need Drugs
During their amazing twelve months at VFS, students are provided the opportunity to give back as they near the midpoint of their year. VFS has had the privilege of working with some amazing local organizations and causes from the past year and we were especially pleased when we had the opportunity to team up with the Do Bugs Need Drugs group out at UBC. Abuse of antibiotics has become a global epidemic and so last year our 24th class of Digital Design stepped up to the challenge of creating an awareness campaign that addressed the issue, without spreading fear of an outbreak. They needed a*Big Idea*….
DD alumnus Yaniv Fridman has launched Animation For A Cause, a non-profit initiative to support social causes through the creation of short animations to promote growth, awareness and involvement. The intro video eloquently explains the project.
“Six months ago I had the idea to start a non-profit, to be able to do what I love, collaborate with passionate people and help others while doing it. It hasn’t been easy. I’ve put a lot of time, effort and resources into it and it’s only the beginning, but it’s definitely worth it. Please take a minute to see my project, share it, send your cause or make a donation. Thank you so much!” says Yaniv.
Great work, Yaniv!
Box, is an experimental short film of a live performance, inspired by stage magic, that thrusts projection mapping to new heights. Design and engineering studio Bot & Dolly’s state of the art robotic camera systems are on full display as they integrate with projection mapping and software engineering. Bradley G Munkowitz was in charge of the design direction of the projected optical illusions. The video highlights the precision of Bot & Dolly’s robotics which allowed for the projected CG elements to match with the the choreographed movements of a performer in real time.
Box from Bot & Dolly on Vimeo.