Salazar Awards 2016

Congratulations to Ignacio Flórez for winning a Salazar Award last night in the Video & Motion category for his project, Foxy Matter, a title sequence for a fictional animated movie. He was presented with a cash prize and an award certificate. Ignacio follows in the footsteps of a long list of VFS Digital Design graduates who have won this award. The Salazar Awards are presented by the British Columbia Mainland Chapter of The Society of Graphic Designers of Canada (GDC/BC) and founding sponsor Metropolitan Fine Printers to promote the work of students from design programs in BC. Hanna Cortés was named a finalist and honourable mentions were also given to Adriana Ogarrio and Jay Lee for their motion design projects.

Congratulations to everyone!

The evening also included a panel discussion, moderated by Johnathon Vaughn Strebly, President of GDC/BC, between Roy White (Subplot Design), Nancy Wu (Nancy Wu Design) and Katie Maasik (Lululemon) addressing topics related to agency, freelance and in-house design career opportunities.

Experimental Light Painting with Class 34

As part of Experimental Practices, an elective term 4 course taught by Dougal Muir, there was a fun session of light painting photography that took place last week. I helped to guide the shooting after sharing some tips on technical requirements and some sources of inspiration. We made use of a camera remote, a tripod, slow shutter speeds, gels, and various LED lights. Check out the following light painting results by Digital Design Class 34!

Read More

Animated Typeface – League Spartan

It’s that time again where students in Term 3 at VFS Digital Design get to work on the Animated Typeface project. Recap: It is a collaborative class initiative where each student makes a second long animated sequence for 3 – 4 glyphs. This time League Spartan was used and this typeface was created by Tyler Finck, Micah Rich, and Caroline Hadilaksono.

These sequences needed to be 25 frames long using three or fewer of the chosen colours. It has been amazing to see the incredible work.

To view the full project, please check out:

League Spartan Animated Typeface

Here is what some students have to share about their experience:

Lawrence Teng

Lawrence Animated Type Screenshot

Read More

On the Wall : January 2016

On the Wall - January 2016

In the early weeks of each new term, the students in Digital Design are encouraged to submit images from work that they did in the previous term. They are welcome to submit anything from character or logo designs, interface mockups, to even screen captures from their motion design work. The work is then posted online so that all of the Digital Design students can vote on the work, resulting in a “Of The Students, By The Students” selection of winners, who then see their work framed and mounted On The Wall around the campus.
Read More

Van UE Design Awards Gala

(guest post by Jordan Barber)

I’ve heard it said that designers should be loved, not understood. I can’t say if that’s true, but I’ll wholeheartedly admit we’re a strange breed. We obsess over form, font, color, and composition. Some of us communicate ideas through storytelling, and others spend countless hours unraveling complex systems to build better experiences.

When I entered my undergraduate design program, a professor told me that I would never see the world the same again—later another instructor called it a curse. I never knew how true these statements were until I entered the world of user experience design. In the Digital Design program at VFS we learned the tools to transform our obsessions into a problem-solving skillset by letting the problem dictate the solution; not the other way around.

For our graduate projects, we drew inspiration from our lives and the world around us. We learned to observe, hypothesize, validate, and examine our ideas while always keeping the user at the center of our designs.

Read More