(guest post by Joy Richu, DD38)
The VFS visit to DDB has got to be one of my main highlights from term three. Located just a fifteen minute walk away from the Digital Design campus, DDB stands as a world-class marketing agency with potential work opportunities for both motion and interactive designers! If that’s not enough to get you excited, here is a list of 10 other things to love about DDB!
1. Wide reach
DDB engages in integrated digital marketing and strategy. This improves their ability to reach large audiences across various platforms, enabling increased user engagement!
Similar to VFS, results matter to DDB. They are keen on ensuring the best results for each of their clients, and most recently began sharing video documentation of their process and outcome for various client projects!
DDB has about 65 people doing much of the work for a given project, with 20-30 different clients at any given time. That’s a large portfolio.
With an orientation towards storytelling and emotion, DDB campaigns are innovative and impactful, finding new ways to appeal to their audiences.
A large part of the company’s success comes from their focus on strategy and research. They focus and go deep. This knowledge and understanding of their audience prior to creation ensures the right messaging and marketing solution for each client.
6. Long standing history
DDB was founded in 1986. Nevertheless, their presence in the marketing world dates way before that! Do you remember the iconic Volkswagen commercial, “Think Small”? That was DDB.
7. Worldwide Offices
With over 200 offices in 95 countries, breadth of experience is not something that is lacking for DDB.
8. Fantastic company culture
Teams in the Vancouver office are organized in pods. This allows for ease of connectivity and communication! Did I also mention that they have hot dog days?
As with all art creation, collaboration is key at DDB, and they do so across fields.
10. Use of atomic design
With regard to their Interactive department, DDB makes use of the atomic approach to design, which ensures consistent, high quality UI, as well as efficient workflow!
Find out more about Canada’s DDB here: https://www.ddb.ca/en/