Congratulations to the winning teams from last week’s Digital Design SLAM. These intense and fun collaborative design challenges take place three times per year. They provide great opportunities for students to test their design skills and to learn from each other. Slams have also allowed students to delve into cutting-edge techniques or technologies such as projection mapping and augmented reality. Deliverables include both motion and interactive design components. Here are the winning teams that captured the prizes for the Critics’ Choice and the People’s Choice categories, respectively.
Team Houseboat (from left: Pablo Cesar Lopez-Helu, Ainara Sainz, Carolina Cortes, Sacha Floyd, missing: Jay Lee)
Team Toboggan (from left: Ignacio Florez, Carlos De Urquidi, Jenjen Chen, Ana Julia Nieto Colina, Alex Seebaran, Karam Mahmood)
Congratulations to the winning teams from our recent 45-hour SLAM. These intense and fun collaborative design challenges take place three times per year. They provide great opportunities for students to test their design skills and to learn from each other. Slams also allow students to delve into cutting-edge techniques or technologies such as projection mapping and augmented reality. This Slam introduced students to the concept of geocaching.
Hunter-Gatherers (from left: Paul Goerne, Stacey Krayzlyakh, Miguel Angel Barragan Arevalo, Julien Herras, Yoojung Lee, Roger Luo)
Digital Nomads (from left: BT So, Fabiola Ruiz-Ortega Perez, Ignacio Osorio, Ana Julia Nieto Colina, Pedram Rafie)
The Digital Design program knows how to promote a party. To prove this, we held a 45-hour SLAM to design a campaign for a party experience for the social media age. On Wednesday, July 23rd, a kickoff meeting was hosted by Head of Department Louise Lee and instructor Christopher Quine. The images of the two of them were projected onto the screen as they delivered the brief. It was a precursor of the challenge that awaited the students.
The creative brief revolved around promoting a party of the students’ choice. They were tasked to use all their skills as designers drawing on what they had learned up to this point about project management, branding, motion design, interactive design, social media, and art direction to craft a campaign to promote their party. A new element for this Slam was a projection mapping component. The Digital Design program is no stranger to projection mapping. We have had guest speakers and an award-winning student group project recognized by Applied Arts.
Required deliverables for this design challenge were to include a marketing strategy that promoted the party, a projection mapping experience that complemented their chosen event theme, and a combination of motion and interactive design assets. This Slam was conceived by Christopher who leveraged his extensive experience with interactive installation projects. The event catered to the skill sets of both the Interactive and Motion Design students. It got them thinking of designing for a physical environment as well as web and print-based media. For almost all of the students, it was their first foray into creating assets for a projection mapping experience.
Digital Design Slams are intense. They offer opportunities to test skills and to add another project to students’ portfolios in a short time frame. Teams were formed from the three classes at various stages of their school year. This allowed the students to strengthen ties between the classes and to build their network.
Always check your email.
I say this because you never know when a 45hr SLAM might kick off. Heck, it could happen at 6 pm on some idle Wednesday, when you already have hard plans with your bed to get together for some sleep. Well, wake up buttercup, you’re at VFS, and you’re in Digital Design. I admit that I needed reminding.
Immediately following the ‘Futurists’ Digital Design Talk, students were gathered into teams to develop a conceptual prototype for a product that would be used in the “world of tomorrow.” As it was for the future, the opportunities were seemingly endless: augmented reality, holograms, teleportation — and even sharks with lasers — were examples of possible avenues to take in this open ended brief.
Just like any other experience at VFS Digital Design, the 45hr SLAM was intense, overwhelming and fast. The main theme was Futurist, which gave us almost endless possibilities to work with. We started with a limited ideation and brainstorming session in our groups. All the DD students were spread out in teams with different dynamics, strengths and weaknesses. I was part of the Cheese & Crackers team (we did not pick that name for our team, it was assigned to us!). After recognizing our teammates, we started conceptualizing and throwing our ideas on the board, which culminated in the development of the BlackBox.
BlackBox is a medical monitoring ring that records body activity using photoplethysmography (an existing medical technology used in third world countries for it’s efficiency in diagnosing anemia without blood work), and transfers the information to a smart device (phone) that will send and store all the data in an online cloud profile that the user can access, and share with his/her health consultants. (This is an early detection device that could save many lives).