El Palacio de Hierro is a very important department store in Mexico. It is the luxury retailer for designer brands. For the past 15 years they’ve had an advertising campaign that is very powerful and has been very successful. The campaign, Soy Totalmente Palacio, uses cliches about women, shopping, and life in her favor, generally combining an image with a very strong phrase. The image above reads, “Sight, Smell, Hearing, Touch and Good Taste.”
Brilliant!
I believe that even though the Soy Totalmente Palacio campaign has been going on for a really long time, it keeps coming up with fascinating phrases and amazing images and videos.
Here’s are some more examples of the El Palacio de Hierro advertising campaign:
It’s not vanity, it’s self-love.
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