What’s the Big Idea?

What's the Big Idea?

In the Big Idea class, Digital Design students are introduced to real world project workflow. They work on developing meaningful experiences for a target audience by creating campaigns that potentially have long lasting positive impacts.

The project is about using information design to transform unpalatable data points into narratives and visualizations that actually mean something to people. The students conceptualize campaigns and deliver integrated design experiences using multiple platforms. It is one of the touchstone projects of the year at VFS.

In 2011, students Paul Belen, Luis Francisco, Felipe Dos Santos, and Tamish Aswani created a massively successful anti-bullying video called Cyber Aware, which went viral, getting over 6,000 hits on youtube alone.

The 25th Digital Design class tackled this challenging project with their trademark gusto. The following groups each took on different briefs:

Signature7 — Ismael CosioChris ChanJaime Ugarte, Craig WilsonMatt CoadyNatasha Tentes and Seerat Bawa 

When It's Gone
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The Blast Light Features Digital Design Students’ Sucessful Big Idea

Screenshot from The Blast Light Profile of Digital Design Students Campaign

Students in the VFS Entertainment Business Management program produced a great video for the web series, The Blast Light, profiling Digital Design‘s Bhoomika Dutta, Grigor Cheitanov, Novita Prasetia, & Michael Qin, who worked under the guidance of VFS Instructor/Client Proxy Tiffany Hamilton and Industry Support/Client Proxy Gagan Diesh in the Big Ideas class to develop a campaign for The World Kindness Concert (Brock Tully, founder, and Jeanette O’Keeffe from MoonCoin Productions). The team’s Pass It On campaign so impressed their clients that they immediately implemented their ideas.

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Digital Design 2012 : Memorable Moments

January & February

The year got off to a quick start as the students at the half-way point of their studies focused on their project to work with non-profit organizations, giving them a taste of what it takes to be an effective designer in the ‘real world.’ In the What’s the Big Idea — Clients & Collaboration class, students explore and are challenged to create digital strategies that align with their own growth opportunities, while still meeting the core needs of the client. This becomes a test of, not only their conceptual abilities, but their ability to execute a precise strategy within a strict timeline.

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Digital Design Students Help Pass It On for World Kindness Concert

During the course of their third term, in the course Big IdeasDigital Design students are presented with the opportunity to partner with a local or international non-profit organization. Working under the guidance of VFS Instructor/Client Proxy Tiffany Hamilton and Industry Support/Client Proxy Gagan Diesh, students choose one of two briefs and build a campaign solution, which they present in class, and when possible, to the actual client.

It was possible for Team Click (Bhoomika Dutta, Grigor Cheitanov, Novita Prasetia, & Michael Qin), who presented their promotional ideas to Brock Tully, founder of The World Kindness Concert, and Jeanette O’Keeffe from MoonCoin Productions to help promote the Concert, which is happening Friday, November 16th 2012 at The Centre in Vancouver For Performing Arts.
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VFS Digtial Design Project : Peak Oil Anonymous Nominated for Impact Award

Screenshot from Peak Oil Anonymous

The piece begins “There is an addiction in Canada that has spread like an epidemic over the last 150 years.” Can you guess what the addiction is? VFS Digital Design students, Andy Kang, Laura Cortes, Sarah (Rosalie) Fischerand Ryan Ali, who all worked on this Motion Piece project as part of the Big Idea class in Term 3, have something to tell you about this addiction.
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