In the Big Idea class, Digital Design students are introduced to real world project workflow. They work on developing meaningful experiences for a target audience by creating campaigns that potentially have long lasting positive impacts.
The project is about using information design to transform unpalatable data points into narratives and visualizations that actually mean something to people. The students conceptualize campaigns and deliver integrated design experiences using multiple platforms. It is one of the touchstone projects of the year at VFS.
In 2011, students Paul Belen, Luis Francisco, Felipe Dos Santos, and Tamish Aswani created a massively successful anti-bullying video called Cyber Aware, which went viral, getting over 6,000 hits on youtube alone.
The 25th Digital Design class tackled this challenging project with their trademark gusto. The following groups each took on different briefs:
Signature7 — Ismael Cosio, Chris Chan, Jaime Ugarte, Craig Wilson, Matt Coady, Natasha Tentes and Seerat Bawa
The year got off to a quick start as the students at the half-way point of their studies focused on their project to work with non-profit organizations, giving them a taste of what it takes to be an effective designer in the ‘real world.’ In the What’s the Big Idea — Clients & Collaboration class, students explore and are challenged to create digital strategies that align with their own growth opportunities, while still meeting the core needs of the client. This becomes a test of, not only their conceptual abilities, but their ability to execute a precise strategy within a strict timeline.
During the course of their third term, in the course Big Ideas, Digital Design students are presented with the opportunity to partner with a local or international non-profit organization. Working under the guidance of VFS Instructor/Client Proxy Tiffany Hamilton and Industry Support/Client Proxy Gagan Diesh, students choose one of two briefs and build a campaign solution, which they present in class, and when possible, to the actual client.
The piece begins “There is an addiction in Canada that has spread like an epidemic over the last 150 years.” Can you guess what the addiction is? VFS Digital Design students, Andy Kang, Laura Cortes, Sarah (Rosalie) Fischer, and Ryan Ali, who all worked on this Motion Piece project as part of the Big Ideaclass in Term 3, have something to tell you about this addiction. Read More