Blend Fest 2017

(guest post by Lizbeth Salazar, Marly Marquez Ordaz, and Tais Rosales Tenorio)

(Photo by Evan Parsons)

On May 26th & 27th, we (Liz, Marly and Tais) had the opportunity to attend Blend Fest, a motion design festival, as volunteers. Set in Vancouver, Blend has become one of the most anticipated events around the world for people in the motion design community. Due to the success in their first year, the event organizers decided to do it again but this time bigger and better, and for sure they did!

One of the things that makes Blend Fest stand out is their vision, so at the beginning, they showed a motion piece about their manifesto that says the following:

Wine after Coffee will Blend some of the best creatives.

For two days in Vancouver we’ll inspire each other, learn from the best, and have an awesome time.

We love good design and animation that blows our minds. When we see it, we just have to share it.

We share what we know and learn from each other and that’s the beauty of collaboration.

We collaborate to change perspectives, improve the industry, and better the community.

We love being part of this unique and endlessly surprising community, surrounded by our friends and heroes (and future friends and heroes), because when we get together amazing things happen…”

See the full video here.

https://vimeo.com/135561285

This celebration is carefully curated and created with much love by a small group of people: Jorge Canedo, Teresa Toews, Claudio Salas & Sander van Dijk. They wanted to create a place for their motion, design & animation family to call home; to make a festival for the community, by the community. Always trying to keep it small and hoping to create a festival that each one of them would love to attend.

Attending this event was such an amazing opportunity because we got to meet designers from all around the world that only flew out for this. Since designers who we know and admire their work until junior designers who are growing in their skills, both shared their knowledge, talked about their currents projects and shared a few minutes of their time to have a chat and made unique every second of this. Also we had the opportunity to network with people that may possibly be our employers or collaborators one day.

Some of the speakers where Bee Grandinetti, Oddfellows, Erica Gorochow, John Black, Robert Valley, Animade, Tuna Bora, Sander van Dijk, Patrick Osborne, Carson Ting, ILLO and Andrew Kramer who shared their working style, creative process, and current projects. Most importantly, they were a big inspiration and gave us an idea what we can do and what we can achieve if we work for what we really want.

(Photo by Evan Parsons)

We also had the opportunity to meet and talk with VFS alumni who also attended the event such as Ignacio, Kirsten, Nico, Yan, Saida, Kelly among others and see what they been up to.

We want to thank all Blend Family for allowing us to attend and to be part of this.

 

Blend Title Sequence:
https://vimeo.com/219563364

 

recap of DD Talks: Engagement and Emotion

On July 30th, VFS Digital Design presented a well-received DD Talks event with the theme of Engagement and Emotion: Interactive Digital Content and Public Multimedia PlatformsJorge R. Canedo Estrada, a DD alumnus and Associate Creative Director & Animator from Giant Ant, spoke first to promote Blend, a festival taking place this October. Jorge mentioned this festival grew from the online community of Wine after Coffee, a Vimeo channel dedicated to celebrating amazing animations. Blend will be a two-day gathering of some of the biggest names in the motion design industry with speakers from BuckGiant AntTendril and an inspiring mix of artists, some yet to be announced. This will be the first time we will see such a collection of art and design talent in Vancouver.

Next to speak was Amahl Hazelton, a producer from Moment Factory. Moment Factory is an industry-leading collection of over 150 multidisciplinary creators who create public multimedia environments around the world that integrate video, lighting, architecture, sound, and special effects to create stunning and memorable experiences. Their projects range from innovative live performances such as Madonna’s Super Bowl halftime show which they had a tight time frame of only eight weeks to produce to iconic permanent installations such as LAX and Vancouver’s own Canada Place Sails Light Show.

Amahl delighted the audience with stories and examples of Moment Factory’s work for Nine Inch Nails, Foresta Lumina, and Royal Caribbean International. Following his presentation, Amahl conducted a lengthy Q&A session where there was no shortage of questions from eager students.

The students were clearly inspired by the speakers. Thanks to Jorge and Amahl!

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