Digital Design Talks: Audience

The theme of our recent Digital Design Talks was Audience — an understanding that, as designers, we are advocates for the end user. The student team of Estefania (‘Fanny’) Acuna, Hasan Habib, Sadaf Rouhani Haji Agha and Marlon Soriano presented their recent campaign for Hope In Shadows, a charitable organization creating positive social change for people and communities impacted by poverty and marginalization in Vancouver’s Downtown Eastside and beyond. They inspired us with their solution that included an easy-to-edit WordPress site and an emotionally moving video to promote the Hope in Shadows photography contest and associated calendar sales program.

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Grad Creates Awareness Video for Al Gore Event

VFS Digital Design grad and Industry Mentor, Mark Miller, is the Co-Founder and Creative Director at Dark Igloo, a digital agency that “specializes”. Mark and his team recently directed a video that is playing as part of Al Gore’s Climate Reality Project. 24 Hours of Reality is a worldwide event to broadcast the reality of the climate crisis. It consists of a new multimedia presentation created by Al Gore and delivered once per hour for 24 hours, representing every time zone around the globe. Each hour, people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the man-made pollution that is changing our climate. The event offers a round-the-clock, round-the-globe snapshot of the climate crisis in real time.

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Dark Igloo : Branding the World

Some of Dark Igloo's recent work Pepsi. Doritos. Target. MTV. They’re some of the world’s biggest brands, and in recent months, they’ve all turned to VFS grad Mark Miller‘s Dark Igloo.

Since graduating from the one-year Digital Design program in 2005 — as part of its very first graduating class, in fact — Mark hasn’t had much in the way of downtime. He headed straight to New York and signed on with Firstborn Multimedia, where he spent a year creating Flash interfaces. From there, thehappycorp global.

Now, with momentum on his side, he’s slingshotted into a new challenge altogether — running the Brooklyn-based Dark Igloo with co-founder Dave Franzese. And in less than a year, they’ve worked with an all-star roster of clients. All the while, Mark’s somehow managed to continue his daily design exercise, stretch daily.

We’ve written about Mark before – notably to touch base on his work with thehappycorp. But we were craving an update on his new projects, and caught up with Mark to talk Dark Igloo, the bliss of MTV-fed nostalgia, and what the future holds for this designer on the rise.

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