UPCOMING DD TALKS EVENT: The Design Sprint

Our next Digital Design Talks event will be held on Wednesday, November 9th at 4:30pm!

Ainara Sáinz Gutierrez and Alejandra Porta from Unbounce will be presenting on how research makes great design possible.

Ainara’s Bio:
Ainara is a Vancouver-based Interactive Designer with a background in Graphic Design, who currently works in the Marketing Team of Unbounce. For the last four years she’s been working in multidisciplinary teams to convey intuitive digital experiences and products across web, tablet and mobile devices. She’s an art addict and believes that by experimenting and playing with design you can improve people’s lives.

Alejandra’s Bio:
Alejandra Porta is an Interactive Designer at Unbounce. She loves branding, typography, illustration and user research to create better UI experiences. After working as a surface designer and a soft good product developer for a few years, she realized she wanted to improve her digital design skills and this led her to VFS. Vintage shopping, art, bikes and lattes bring her joy as well as meeting and connecting people. She values being a great team player and is known to have a big heart.

 

Upcoming DD Talks event: Defining Your Voice

Our next Digital Design Talks event will be held on Thursday, September 1st at 4:30pm!

Roger Dario is a designer and art director in Toronto, Ontario. Currently, he is an Associate Creative Director at digital production company Jam3 where he leads design and conceptual strategy for interactive projects.

His clientele have included Google, Facebook, Spotify, Cartoon Network, Canon, Toyota, and Skittles, and he has received awards from D&AD, One Show, Cannes Lions, Clio Awards, FWA, Awwwards, ADCC, and FITC Awards, among many others. His work has been exhibited in Los Angeles, Toronto, and Vancouver, and has been published in several books and industry publications such as It’s Nice That, YCN, Applied Arts, Grain Edit, FastCoDesign, and Gizmodo.

Previously, he was a full-time freelancer and has worked with agencies and startups such as Buck, Bruce Mau Design, AKQA, BBDO, Cossette, Free Agency, Leo Burnett, Tribal DDB, Saatchi & Saatchi, Bench, and Format.
Parallel to his role at Jam3, he runs Material Object, a community print studio he co-founded with Marisa Torres. The studio’s current objectives are to investigate new print technologies both as a medium for publication and as an economical model for dissemination, and to offer a communal space for artists and writers to experiment and publish their work through the physical manifestation of print.

Upcoming DD Talks event: WHY FEAR IS YOUR SOUL MATE

The next Digital Design Talks event will be held this Wednesday, August 10th at 4:30pm.

Michelle Knight is a Copywriter at Pound & Grain Digital Creative Agency. She has created campaigns and interactive stories for brands like CMT, SAP, TELUS, Escents, HeadsUpGuys, and Vodafone in Ireland and Canada. Her background is stitched to a BA (Hons) in Media, Film, and Psychology, and an MSc in Creative Advertising. She is currently exploring virtual-reality’s role in communications.

 

DD Talks: Understanding Market Psychology

Last week, Nick Black, Managing Partner at Intensions Consulting, visited the Digital Design campus to speak about “Understanding Market Psychology“. Nick is an expert in market research and market psychology. Over the past ten years, he has lead research projects across Australia, Asia, Europe and North America for global clients including Coca-Cola, Intel, Movember and 20th Century Fox. Nick discussed how data can be used to predict behaviours, and how market psychology can be used to create opportunities for influencing the actions of a target audience. He generously shared Intensions Consulting’s framework to create more impactful campaigns based on examining six psychological drivers that influence the behaviour of human beings. Thanks, Nick!

Read More

2016 Predictions: The Year of Consciousness

On February 10th, Nikolas Badminton spoke at a DD Talks event titled, “2016 Predictions: The Year of Consciousness”.  Nikolas is a world-respected futurist speaker who presented his four bold predictions about how the world was changing for the current year:

  1. The Rise of the Wisdom Economy
  2. Internet of Things Becomes Responsible
  3. Facebook and Google Become Health Companies
  4. The Zero Marginal Cost Economy Gains Momentum

His insights can be found at nikolasbadminton.com. Here are some images from the event. Thanks, Nik!

Read More