(guest post by Marly Marquez, DD37)
After some days of sun, in early February, the first snowfall arrived in Vancouver and the visit of Class 37 to DDB was also held. On February 3th, the group met at 13:00 at the Digital Design campus to start their way to the studio. Between a snow storm and a snowball fight, we arrived to a beautiful building close to West Georgia Street.
After taking the elevator to the 16th floor, we reached a more comfortable atmosphere of creativity and design. Known as one of the best advertising companies in the world, the feeling of having arrived to a place where you would want to work in was felt by the whole group. Sara Caissie, the Account Supervisor at DDB, gave us a warm welcome and led us to a more pleasant place to talk about the company and answer our questions.
Stéphane, a Creative Director at DBB, joined Sara to discuss the company structure and share some of DDB’s projects. They introduced the different areas that exist in the company such as: Strategy planning & research, Traditional Advertisement, CRM (customer relation management), etc.
For DDB to continue to be one of the most recognized worldwide companies and at the same time be able to transmit the correct messages to the audience has been a challenge, but not impossible. They mentioned that in each project, they seek to create something unique as an experience for the users.
After a Q&A session, we started a tour around the floor where we saw the different workplace areas, brainstorming notes on the walls, card sorting, and other conceptual work. We also were able to enjoy the beautiful view that they have of the Vancouver Art Gallery plaza.
For their last motivational words, they told us to embrace criticism of our work to grow as designers and make our work better. For the future, they advised us to work as freelancers to build our industry profiles. DDB, like many companies, search for people with specific skills to work on projects. Also they invited us to send them our portfolios after finishing the DD program to see if they can offer us some internships.
All the 37’s want to give special thanks to Louise Lee for arranging the visit to DBB, to Danny Chan and Stephanie Wu for their patience and support and finally, but not least all, the staff of DBB for their advice and warm words.