Studio Tour: DDB

(guest post by Marly Marquez, DD37)

After some days of sun, in early February, the first snowfall arrived in Vancouver and the visit of Class 37 to DDB was also held. On February 3th, the group met at 13:00 at the Digital Design campus to start their way to the studio. Between a snow storm and a snowball fight, we arrived to a beautiful building close to West Georgia Street.

After taking the elevator to the 16th floor, we reached a more comfortable atmosphere of creativity and design. Known as one of the best advertising companies in the world, the feeling of having arrived to a place where you would want to work in was felt by the whole group. Sara Caissie, the Account Supervisor at DDB, gave us a warm welcome and led us to a more pleasant place to talk about the company and answer our questions.

Stéphane, a Creative Director at DBB, joined Sara to discuss the company structure and share some of DDB’s projects. They introduced the different areas that exist in the company such as: Strategy planning & research, Traditional Advertisement, CRM (customer relation management), etc.

For DDB to continue to be one of the most recognized worldwide companies and at the same time be able to transmit the correct messages to the audience has been a challenge, but not impossible. They mentioned that in each project, they seek to create something unique as an experience for the users.

After a Q&A session, we started a tour around the floor where we saw the different workplace areas, brainstorming notes on the walls, card sorting, and other conceptual work. We also were able to enjoy the beautiful view that they have of the Vancouver Art Gallery plaza.

For their last motivational words, they told us to embrace criticism of our work to grow as designers and make our work better. For the future, they advised us to work as freelancers to build our industry profiles. DDB, like many companies, search for people with specific skills to work on projects. Also they invited us to send them our portfolios after finishing the DD program to see if they can offer us some internships.

All the 37’s want to give special thanks to Louise Lee for arranging the visit to DBB, to Danny Chan and Stephanie Wu for their patience and support and finally, but not least all, the staff of DBB for their advice and warm words.

 

INDUSTRY IQ STUDIO TOUR: TRIBAL DDB

(guest post by J-P Crowe, DD35)

We were finally going to meet DDB! And I had many burning questions deep in my soul. Did you make the interactive Christmas tree for Canadian Tire? What are the salmon facts? And what the heck is going on with Translink?

But there were serious questions as well. One of my close family friends has done public relations for oil companies and tobacco companies, trying to defend people with a bad rap. How do you do that? What is it like in this day and age, when your corner candy shop selling fair trade Camino chocolates has become the neighbourhood McDonalds selling McWraps, and every guy has got to survive?

When we sat down, they were eager to elaborate on the Our Food, Your Questions campaign they did for McDonald’s where they promise to answer any question you have about their food. We also learned about their work for BC Hydro encouraging the public to curb their energy consumption in order to meet the needs of a growing population.

Their physical space is incredibly impressive. With few separating walls, it’s mostly an expanse of desks and computer screens with people dressed in chic business casual clothes. Surrounding this space are windows from ceiling to floor gazing upon the surrounding grey apartment buildings in every direction. Maybe it’s the futurist in me that can’t help but think about each mind behind each window in each of those buildings that designers try to understand and reach. As we headed back down the graffiti stairwell I was reminded that this digital agency is business on the outside and human on the inside.

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Our visit to Tribal DDB

(guest post by Jay Lee)

DDB is one of the most successful and award-winning international agencies. Digital Design Class 33 had the pleasure of visiting DDB Vancouver to catch a glimpse of their creative process. Upon entering the office, the walls proudly displayed framed work they have produced for various brands. We were escorted to the lounge, where we were greeted by Antonio Roman and Gabriel Santiago, Digital Design alumni who are now interactive designers at the agency, and Josh Fehr, the creative director of Tribal DDB.

After brief introductions, we were presented with some of their recent projects with EVO, Volkswagen, and Metropolis. The presentation was followed by a Q&A session where Josh and Antonio emphasized the importance of ‘share value’ in the digital era and original ideas that deliver tangible results. They led us on a tour around the office, where we experienced their creative process first-hand. The walls were covered with moodboards and style guides, which we have become very familiar with in our school curriculum. The team members were discussing ideas in a meeting with champagne in hand, which we learned is a fun Friday afternoon ritual at the office.

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