What’s the Big Idea?

What's the Big Idea?

In the Big Idea class, Digital Design students are introduced to real world project workflow. They work on developing meaningful experiences for a target audience by creating campaigns that potentially have long lasting positive impacts.

The project is about using information design to transform unpalatable data points into narratives and visualizations that actually mean something to people. The students conceptualize campaigns and deliver integrated design experiences using multiple platforms. It is one of the touchstone projects of the year at VFS.

In 2011, students Paul Belen, Luis Francisco, Felipe Dos Santos, and Tamish Aswani created a massively successful anti-bullying video called Cyber Aware, which went viral, getting over 6,000 hits on youtube alone.

The 25th Digital Design class tackled this challenging project with their trademark gusto. The following groups each took on different briefs:

Signature7 — Ismael CosioChris ChanJaime Ugarte, Craig WilsonMatt CoadyNatasha Tentes and Seerat Bawa 

When It's Gone
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