Visit to Hootsuite

(guest post by Bella Du, DD38)

DD38 Group Shot Hootsuite

As part of an Industry IQ lesson, our DD38 class recently had the opportunity to visit the office of a world–renowned social media platform, Hootsuite. We have heard so many cool things about Hootsuite, and last Wednesday, we finally had the chance to meet them.

Hoot Life - Bootcamp Style

Hoot Life - Outdoor Space

Upon arrival, Husna Shalkh from the HR team welcomed and walked us to the greeting area where the space is spiced up with a mural painting of a giant owl. From the moment we walked in, we saw murals everywhere; some of them were even created by their talented employees. During the tour, we luckily stumbled onto their Show and Tell session held on every Wednesday where staff from the UI, Product, and Development team gather together to share and discuss ideas and project updates. Like this session, they mentioned that Hootsuite likes to keep thing open to encourage free communication between employees. As we were walking, we could barely find a wall or boundary that separated each team. Each employee is mobile on a laptop, so that they don’t have to be confined to one particular working spot. You may catch them taking a break in the “Cabin” fitted with cots, or working while eating in a common area on rows of picnic tables, or just like us, found one team having meeting in a tent – literally, a real tent.

Hootsuite Boardroom Meeting

During the second half of the tour, we were directed into a meeting room where we met Jon Maltby, Senior Creative Director, and Mark Stokoe, Art Director of Hootsuite for a Q&A session. They started off introducing themselves and talking a bit about their careers, and explaining their roles at Hootsuite. Both of them came to Hootsuite for more opportunities and a greater sense of ownership compared with their past experiences working in agencies. Jon and Mark found that working for Hootsuite has enabled more self-satisfaction in the way that they feel ownership of what they are doing and being part of the environment. They create their own briefs by really knowing the company well and thinking about the long term big picture. Later Jon shared with us one of their company values as knowledge sharing; they encourage employees to discover new sets of skills and to strengthen their roles. They also hold Lightning Talks, a series of 5 minute presentations from employees to express their interests or journeys, which promote engagement and friendship outside of the normal work routine. Finally, the Q&A session finished by Mark explaining their UX/UI design process, which often involves collaborations with the Product and Marketing team. The team tests everything when it comes to UX/UI design. They often utilize heat maps to conduct user testing on design variations and they also substantially rely on Sketch to prototype.

DD38 Group Shot Mural

The time spent at Hootsuite was fast but it was an exceptional opportunity for the class to experience how the work life in such a big tech company can look like. The tour was definitely informative and inspiring. We had a great insight into the company, learnt something related to what we are learning at VFS, and most importantly, left us with a motivation to keep challenging ourselves and with a more clear vision for our future careers.

Lastly, a big thank you to Louise Lee for organizing this tour, and Stephanie Wu and Jamie Moon for accompanying us. And, thanks Hootsuite again for having us.

 

Alumni Success Story : Dario Meli

Dario Meli, co-founder of hootsuite & memelabs and co-CEO of Invoke Media

We recently caught up with Dario Meli to hear the story of his success post-VFS. Dario is the co-founder of Hootsuite and Memelabs, as well as the co-CEO of Invoke Media, co-developer of the Eat St. app, and an advisory board member of several startups operating in New York, Los Angeles and Vancouver.

When asked about the Digital Design program Dario says, “What really attracted me to the VFS Digital Design Program was the depth of knowledge and the generality of it. I knew that it would teach me a little of everything, and it would allow me to figure out what I really loved about this new world, which at the time I attended [1997-98] was very cutting edge. VFS was probably one of the only facilities of its kind in the world. ”

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