Digital Design Grad Draws Inspiration from Architecture

If you think about markets for motion graphics, India might not be the first country to spring to mind. But with the largest film industry — by films produced — in the world, and a digital design industry that successfully weathered the recent recession, India has emerged as a significant consumer of design work.

When Movies Now, an Indian television channel providing Hollwood movies in HD, approached DixonBaxi to produce motion strands, the agency turned to Digital Design grad Vinny Morales to create them. Vinny, who works under the name Kultnation, found inspiration in a variety of places:

Architecture is one of the many; graphic design and photography would be second on the list, and they all merge together in three concepts: form, light and space. With the help of motion design and CGI, I can iterate and explore new boundaries between these three concepts on different graphic and visual levels.

Vinny’s creativity benefited from tight direction from Dixon Baxi’s Director, Simon Dixon, who tailored the open brief with  specific requirements in terms of style, colour palette, and animation. As for India’s emerging role in the digital space:

This was my first project for the Indian market, so I’m not sure about this. I do know the Indian market’s getting bigger and drawing a lot of attention from big companies. Wouldn’t surprise me though if we see more work from them in the following years.

You can see more of Vinny’s work on his website.

An Ideator in India

Fox History & Entertainment Digital Design grad Deepak Nailwal might have the best title since Walt Disney’s Imagineers: Ideator. That’s his job with Star TV in India, a network that includes channels like Star World, Star Movies, and National Geographic, among many others. His work as designer and ideator means collaborating closely with the ad sales department in creating strategies and designs for clients to run on the wide swath of channels under the Star banner.

We last blogged about Deepak when we talked about Meet the Deadline: VFS Students and Lifestyle Choices, a simple, whimsical, and addictive little Flash game he created with two classmates. This time, we wanted to find out more about what’s keeping him busy ‘in the field’ – Star’s Fox History & Entertainment.

How did you land the job with Star TV?

I must give credit to the Digital Design faculty for preparing us well.

I was quite worried by the economic conditions so I started job hunting almost two months before I even graduated from college. Therefore by the time I reached New Delhi I had three to four interviews lined up.

After giving a few interviews, I got my first break when I was called by Star TV for a group discussion. From then on, things worked well for me, and after giving two more interviews to the Creative Head and Chief Brand Strategist, I got the job. That all happened in under eight days.

Can you tell us a bit more about a project or two you’re working on’¦ any particular challenges or discoveries?

I am currently working on a recently launched channel, Fox History & Entertainment. The project is challenging because the core objective is to present historical facts in the garb of entertainment that would alter stereotypical notions about history.

Working in huge teams is also challenging, especially when there is a lot of money and brand value involved. The environment is even more challenging because of the current economic slowdown. The working hours have really increased and the quality of work has to be top-notch.

Fortunately my time in VFS was quite similar and helped me learn to manage my time and pressure.

“Ideator” must be one of the coolest new job titles around. Can you talk about how the Digital Design program helped you learn or improve skills that connect directly to the creative problem-solving in your work?

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