On November 17th, VFS Digital Design presented a DD Talks event titled How to Engage Your Audience in a Digital World. Leigh Badgley, a Vancouver-based filmmaker and TV producer, spoke about her adventures in transmedia storytelling with a focus on her work for the popular television series Ice Pilots NWT. Leigh has a strong understanding of combining traditional television and documentary programming with digital components and using film as an important agent of change.
Leigh outlined her project goals using interactive media to create audience engagement for the show, to drive people to watch the show, and to raise funding for all new media ventures. She spoke about the collaborative design process she had working with the interactive designers for the website and how they had to adapt to production challenges such as frozen video equipment due to the extreme weather. Throughout Leigh’s presentation, storytelling was clearly important to the success of this project. The presentation ended with a Q&A session after Leigh shared some insights from a recent Pixar workshop she attended. Specifically, there is a basic but fundamental structure a writer can use to shape a story:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.