Design should not be seen as a visual enhancement or afterthought, but a product or service as a whole that combines technology, user experience, and storytelling.
I took the line quoted above from my Portfolio Site’s About Page , because it is something I have always truly believed in. While at school, I always sought to dream up products and services that were not only well designed, but design driven, from the core. Which is why, despite an extreme lack of sleep, I decided to attend a three-day marathon at the Startup Weekend Vancouver right after the graduation of our class from VFS. The Start Up Weekend was the perfect opportunity to experiment with creating a design driven solution to a real world problem.
To my surprise, I was able to team up at the event with two other VFS alumni: my classmate Saadi Alkouatli; and Yu Wen (Nancy) Sun, who is currently working at iQmetrix. After listening to Nancy pitch her idea in front of 150 other “wantrepreneurs”, we teamed up with her and started our Real World 3-Day Slam.
VFS Digital Design alumna (and past Impact Award winner) Cherie Korol is feeling pretty proud right now about iQmetrix’s XQ Browse for iPad design being such a hit at the International CTIA Wireless 2012 convention last week (May 7 – 10, 2012 at Ernest N. Morial Convention Center, New Orleans, Louisiana).
Cherie tells us: “I was tasked with writing the requirements (designing the wireframes) and creating the over all look and feel (Interface design) for the XQ Browse for iPad. Optimized for iPad 1/2 & 3, XQ Browse was unveiled this week at CTIA Wireless as part of a bigger retail solution showcase.”
“You may be familiar with our desktop offering of Browse, which was already in place before I started here at iQmetrix. I was tasked with bringing Browse to the tablet space late last year and have been working on it since. I worked closely with (Digital Design Industry Mentor) Anne Forkutza to solidify the requirements and bring the project to fruition. Although Browse tablet is now just in beta, we’ll be moving forward with making it a permanent part of our retail solution here at iQmetrix. I’m very happy to have worked on the project, and feel somewhat beside myself when I see people using and testing Browse on the New iPads. Livin’ the dream
VFS Digital Design had the pleasure recently of teaming up with iQmetrix to hold our Quarterly Design SLAM. Founded in 1999, iQmetrix is the leading provider of retail management solutions for the North American wireless industry. They strive to create the ultimate retail experience for the consumer, the employee and the business. Many of the experiences they deliver include cutting edge technologies, such as the Microsoft Surface.
For this SLAM, students were challenged to conceptualize a retail experience for one of the following verticals: Hardware, Technical Clothing, or Footwear. The theme was transformation, and students embraced the idea of becoming transformers.
Graduation day in the Digital Design program at the Vancouver Film School left me with a variety of options when it came to picking a career path. I didn’t have to wait very long to start my career, because on that day, between the graduation and award ceremonies, there was only one choice I wanted to make. So when it came time to decide whether or not to accept the job offer put before me, I did what all job candidates would do: I chose a role that would enable me to do what I had been trained for. I would never have gotten this opportunity without the help of the program’s faculty, most notably Amber Bezahler, Department Head for Digital Design at VFS. I wouldn’t have had the knowledge and confidence to take the job without the guidance from my teachers and mentors at the school.
Our friends at iQmetrix recently created a funny QI Zone video that provides a sneak peek into their awesome corporate culture. It’s great to see alumnus, Nancy Sun, having so much fun at work! And recent grad, Cherie Korol, just landed a role at iQmetrix too!