Van UE Design Awards Gala

(guest post by Jordan Barber)

I’ve heard it said that designers should be loved, not understood. I can’t say if that’s true, but I’ll wholeheartedly admit we’re a strange breed. We obsess over form, font, color, and composition. Some of us communicate ideas through storytelling, and others spend countless hours unraveling complex systems to build better experiences.

When I entered my undergraduate design program, a professor told me that I would never see the world the same again—later another instructor called it a curse. I never knew how true these statements were until I entered the world of user experience design. In the Digital Design program at VFS we learned the tools to transform our obsessions into a problem-solving skillset by letting the problem dictate the solution; not the other way around.

For our graduate projects, we drew inspiration from our lives and the world around us. We learned to observe, hypothesize, validate, and examine our ideas while always keeping the user at the center of our designs.

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