Digital Design Talks Review : Launch Pad Lift Off

Slide from thelearnstartup.com principles

The latest edition of Digital Design Talks, titled Launch Pad, took place recently (Wed, Sept 12) at the VFS Main Theater, exploring the theme of Startups. The speakers were current Digital Design student Novita Prasetia, and Digital Design grad and co-founder of Unbounce, Carter Gilchrist. The evening was introduced and moderated by Digital Design Head of Department, Miles Nurse.

The first speaker was Novita (Vivi) Prasetia.

Novita (Vivi) Prasetia

Vivi started her engaging presentation with an anecdote about two salesmen who went to a place in Africa to investigate a new market for shoes. The first salesman reported back to his boss, “Nobody wears Shoes here — Forget it!” …. But then the second salesman reported back to his boss: “Nobody wears shoes here — What a great opportunity!”

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Launch Pad: Digital Design Talks with Carter Gilchrist and Novita Prasetia

When starting a business, most of the owners will have a small client base already in place, but what makes your business successful and allows you to continue and grow is totally a different story. The theme of this term’s Digital Design Talks is Launch Pad. Our speakers will take you through their journeys as first-time business owners in the design world. As interesting as the business side of design can be, don’t forget that your design still has to be appealing and interesting.

As for our speakers, we have invited Digital Design alumnus Carter Gilchrist, and current Digital Design student Novita Prasetia, to present their amazing stories to us.

Carter Gilchrist has over 13 years of web experience and has worked on a diverse portfolio of projects. In 2009, he co-founded Unbounce with 5 other colleagues, and is currently the Director of Product and User Experience.

As a full-stack developer and designer, he is responsible for everything from the UX design strategy, through to UI design and development, as well as back-end implementation.

Previous to Unbounce, he lead the front-end web product development for reframeit.com, a revolutionary browser extension, and was a Co-Founder of Fire450 Internet Product Development. Prior to that, Carter worked with the User Experience product team at Bodog Entertainment.

Outside of Unbounce, Carter plays in a number of bands, and helps run an independent record label, Unit Structure Sound Recordings.

 Novita (aka Vivi) is a current student in Digital Design at Vancouver Film School. When she was in high school she was not sure which path exactly to choose for her future, but she knew that she wanted to be in a creative environment. After a while, she chose Film Production and got her Bachelor’s with Honors in Film and TV from Limkokwing University of Technology in Malaysia.

After about a year of working in the film industry, she realized that she has a strong passion for Interactive Design, and so she went to VFS.

While she was waiting for the program to start, she started thinking about her first step in the business world. She saw an opportunity in generating income using her other passion, which is Crafting, and got help from her parents to open her first Crafting store: Knit Knot Crafthouse. She was fortunate enough that the business took off after a month, and she launched the website. She converted her garage into a store and now, after about 7 months, the store is doing very well.

She is enjoying her time being a Digital Design student and learning about different approaches to problem solving. She hopes to get a job as an Interactive Designer upon graduation.

Digital Design Talks is happening this Wednesday, September 12th at 4:30pm in the Main Theatre of VFS at 420 Homer Street. The talk is open to public, so please feel free to come and enjoy listening to the story of these two brilliant speakers.