Digital Design in Mexico Part 1: Video Profiles

I was in Mexico City recently for a whirlwind trip that included speaking engagements, meetings with technology companies, ad agencies, and interactive firms, a visit at Universidad Anáhuac, and a VFS Digital Design Open House.

There’s a profound connection between the one-year Digital Design program and the design community in Mexico. Many talented Mexican designers have journeyed to Vancouver and ultimately gone on to design careers around the world, and we had the chance recently to sit down with a few of them and hear about their experiences.

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Up-and-Coming Digital Design Grad Makes Design Edge Top 10

Digital Design graduate Antonio Alarcon Roman has made Design Edge Canada‘s list of notable designers under the age of 35!

The feature in the September/October issue is called “Designers to watch: Ten up-and-coming young designers you should keep an eye on”, and highlights Antonio, who now works at Tribal DDB Vancouver. The writeup singles out his work on this awesome Canada Day Twitter Parade.

Maybe the most impressive thing of all is that, at just 21, Antonio is the youngest designer on the list. The next closest is four years older!

Before graduating from the one-year Digital Design program, Antonio also completed a year in Foundation Visual Art & Design. Talk about a meteoric rise. Congratulations, Antonio!

Chasing the DreamWorks Dream

The Shrek films are produced by DreamWorks Animation What more can we say about Cesar Alejandro Montero Orozco? The Digital Design grad has parlayed a talent for clear, effective storytelling and great animation – to say nothing of boundless enthusiasm – into his dream career.

Sex and the Socket – a fictional ad for compact fluorescent light bulbs that was his final project in the program – might sound dry. In practice, it’s a clever concept flawlessly executed, and Cesar was rewarded for his efforts when the project took Gold at the MI6 Advertising Awards for Best Student Marketing as well as a Davey Award.

When we caught up with Cesar after the MI6 win, we asked him what future accomplishments he’d set his sights on. His reply? “I would love to work at a place like Pixar, DreamWorks, or ILM, since they care about storytelling. I will do whatever is necessary to get there.”

Last year, in the animation equivalent of Babe Ruth’s called shot, he made good, signing on with DreamWorks Animation in Los Angeles to work as a Surfacing Artist on Shrek Goes Fourth. “I get to apply textures and surface properties to anything that appears on screen,” he explains.

We’ll let Cesar tell the story of what he’s been up to since graduating from VFS in 2006 and how he landed at his dream company.

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