The story begins exactly one year ago, I had just graduated from my four year graphic design program and had been jobless for months. As typical as Asian parents can be, my parents were worried and asked everyday if I had applied anywhere for work.
At the time, I had no notion of what I wanted to do. But I knew I didn’t want to do print design, as it is slowly fading away. Advertising did not interest me either, as I don’t see it producing any true value.
That’s when I discovered the Digital Design program at VFS. At the time, I thought the combination of traditional design and motion graphics could produce very interesting results and unique design solutions.
Congratulations Digital Design Class 22, we are so proud of you! I know this is the first day after an intense year that you will get to sleep in with no worry about attending any clasess. As our Head of Department, Miles Nurse, said in his speech, “Relish these moments” — Yes! Enjoy them to the max!
This week has been full of different events for our graduating students: our Industry event Appetizers took place on Wednesday (August 15), and then last night (August 16) in the VFS Main Theatre, they had their final moment of the school year: Graduation, where their families get a chance to celebrate with them, meet their peers and their Instructors, and beam with pride at their accomplishments.
We were all proud as we watch them, one by one, walk from one side to the other to receive their diplomas, to shake hands and get hugs, and celebrate the completion of a year full of tight deadlines and sleepless nights.
It doesn’t matter how many times we have the graduation ceremony with our students, each group is unique and we miss them after they are gone into the real world.
DD22, I hope your dreams take you to the highest of your hopes, to windows of great opportunities, and to the most special places your heart has ever known! And remember to dream on — dream big until your dream comes true.
Choosing the winner of my namesake scholarship is usually one of the toughest decisions we make each year. Annually, we receive a number of really strong applicants who share personal stories on how the VFS Digital Design program could reshape their lives. There are a number of components to the scholarship application where students answer questions to demonstrate their passion for interactive design, problem solving, and storytelling. This year, the decision was made easy when we came across an application by Ryan Ali from Cranbrook, BC.
Commanding audience attention is not as easy as it might appear. That was the motivation behind a challenge he gave to four teams of Term 3 students: take all that knowledge, savvy, and talent you’re amassing during your year and focus it on increasing awareness for three great causes. The Interactive and Information Design course is a seven-week bullet train ride through the creative process. Students present information across multiple mediums to increase audience understanding, influence opinions, and encourage action. It was VFS students tackling real issues, providing real solutions, to get real results.
That’s a lot of reality. Digital Design makes it happen by working with actual not-for-profit organizations with very real design needs. Client Proxies act as intermediaries to facilitate the process and ensure that students are getting what they need out of the experience, from an educational point of view.
Today, we peer inside another corner of Digital Design: Information Design. What is it? Only one of the greatest – and most rewarding – challenges a designer can face. Information Design is about using design to create a kind of metamorphosis: harnessing its power to transform mere data into something meaningful. It’s about telling a story and making people care. And what could be more important?