The VFS Digital Design Summer Intensive is happening all this week (July 16 – July 20) and it’s off to a good start. The focus is Motion Design, and the exercise is branding yourself as a superhero. The first day started with Digital Design Instructors Myron Campbell, Kyle Norby and Student Mentor Monica Martinez giving a primer on Branding, and then getting the students to imagine themselves as either a superhero or supervillain.
VFS Digital Design welcomes Monica Martinez! Monica is the owner and creative director of Monolab Design, a multi-disciplinary graphic design studio she founded in 2007. For over 16 years, she has worked as a designer covering the full spectrum of design; developing brand identity systems, publications, packaging and environmental graphics, while being employed by award-winning firms both in Mexico and Canada.
Most recently, Monica was employed by Karacters Design Group as a Senior Designer for five years. Her work there included developing multi-platform branding and rebranding projects for such clients as Vancity and VANOC, for which she designed their initial creative platform. Other clients included BC Ferries, Mountain Equipment Co-op, Sun-Rype and Shoppers Drug Mart. Her work has been published and has received several awards including Lotus, National Post Design Exchange Award, Good Design and ReBrand 100. She holds a BA in Graphic Design from Iberoamericana University and a Photography Diploma from Escuela Activa de Fotografia, both in Mexico City.
When asked about her new role with VFS Monica says, “I’m looking forward to working with students to help them map out a clear direction in which to take their final project. I also hope I can help keep them focused on the final goal they want to achieve, while at the same time taking advantage of what the journey itself has to offer in terms of celebrating the “small” discoveries along the way, the sort of thing that can take what was originally a good idea and transform it into something amazing. To me, great design, no matter what the medium, is not only something that looks great, but that also has depth and thought behind it.”