(guest post by Lizbeth Salazar, DD37)
On February 1st, my class DD37 and I, went to visit Giant Ant. We were really excited because most of us, leaning towards motion design, really wanted to visit a motion studio and the day finally arrived.
We walked together all the way to the studio, which is located at the end of Chinatown. Once we got there, I was not surprised about their office: I knew they were a small company and would have an office space to match. We went inside the studio and the first thing I saw was all the people immersed in their work, some using tablets, others on their computers with headphones on and others in the kitchen probably taking a short break. Whatever they were doing, they were really into it and they seemed happy.
We were directed to their conference room, and we were lucky to meet Jay Grandin, Partner and Creative Director of Giant Ant. Since we were a group of 18 people along with Jay, the room was crowded once we all sat down. He showed us some of their work and told us about how Giant Ant came to life.
We spent most of the time asking questions. The topics ranged from their process of design, the amount of time it takes them in creating their projects, and all the way to him telling us that he never planned on making motion design for living or even have a motion studio. He mentioned that most things happened in unusual ways and not in the way we have thought about them but if we are happy and we have an end goal, then we have to let whatever happens in the way flow and everything will work out in the end. And looking back at this point of his life, he is happy about where he stands and how things worked out.
By the end we asked him about tips or things we should think about if we really wanted to pursue motion design and he gave the following advice:
1. Create the storyboard as best as possible to avoid wasting time later in the process. The better it is, the less time you’ll put in it trying to refine it.
2. Throw as many ideas you and your team have, good and bad ideas. Combine them and if it works, you’ll have a really strong idea.
3. Forget about the money and learn. Do as much as you can. Do work you think has value and that way people will come to you.
Thanks, Giant Ant!