Animated Typeface – League Spartan

It’s that time again where students in Term 3 at VFS Digital Design get to work on the Animated Typeface project. Recap: It is a collaborative class initiative where each student makes a second long animated sequence for 3 – 4 glyphs. This time League Spartan was used and this typeface was created by Tyler Finck, Micah Rich, and Caroline Hadilaksono.

These sequences needed to be 25 frames long using three or fewer of the chosen colours. It has been amazing to see the incredible work.

To view the full project, please check out:

League Spartan Animated Typeface

Here is what some students have to share about their experience:

Lawrence Teng

Lawrence Animated Type Screenshot

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INDUSTRY IQ STUDIO TOUR: Giant Ant

(guest post by Kelly Kurtz, DD34)

Our second studio visit that was part of our Industry IQ course in the Digital Design program at VFS started with the most interesting question — How would you accidentally create an inspiring, industry standard raising, and successful company? Say what?! We, the DD class of 34, listened intently as Jay Grandin, Giant Ant Partner & Creative Director, described the story of how the studio was born.

Some 10+ years ago after graduating from an industrial design program, Jay Grandin and Leah Nelson (Wife, Giant Ant Partner and Creative Director) took out a camera on the weekends and created a video for fun. At that time, YouTube was just beginning to become popular. They posted it and it went unexpectedly viral. Companies started contacting them to make videos for them; they had so much interest that they both decided to quit their jobs for a year and try it full time. “We didn’t make any money in the first few years. It wasn’t until about 5 or 6 years in I was finally making $30,000/year, which by today’s standards (especially in Vancouver) is below the poverty line.”

The company continued to grow and they developed a sense of what type of work they wanted to put out there, and what type of work they didn’t want to take on despite the appealing money that could have come in, inspired us with their ethical choices. Many of us hope our work will be used for the greater cause, and we want to work on meaningful projects. Visiting Giant Ant showed us that companies with high standards exist and that in the end you choose what work you take on and choose what type of work you want to produce. Hearing their philosophy was empowering for us as students who are starting to develop our own sense of ethics and direction.

We had an opportunity to ask many questions that gave us insight into their company culture, what they are looking for in potential employees/talent, tips on getting into the industry. He let us in on their company rules, which are simple and to the point, which guide how they interact with each other to achieve the high quality of work they produce. Another real highlight was to see inside their workflow of award-winning motion pieces like Stickboy that was created to be shown at the Vancouver Opera in 2014. Seeing what it takes behind the scenes was inspiring and daunting at the same time, and left us wanting to see more and more!

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Animated Typeface – Knewave

It’s that time again where students in Term 3 at VFS Digital Design get to work on the Animated Typeface project. Recap: It is a collaborative class initiative where each student makes a second long animated sequence for 3 – 4 glyphs. This time League Gothic was used and this typeface was created by Tyler Finck.

These sequences needed to be 25 frames long using three or fewer of the chosen colours. It has been amazing to see the incredible work.

To view the full project, please check out:

Knewave Animated Typeface

Here is what some students have to share about their experience:

Jay Lee

Jay Animated Type Screenshot

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Our visit to Giant Ant

(guest post by Ignacio Florez)

It was a Tuesday afternoon when we, the Digital Design Class 33, found ourselves walking through Chinatown, Vancouver. We were looking for a little place known as Giant Ant. Today was going to be the day when Jay Grandin, one of its founders, was going to give us a talk.

Giant Ant is one of the most respected motion and live action production companies, not only in Vancouver or even in Canada, but possibly in the world. When someone thinks about motion graphics, it’s undeniable that this studio comes to mind. It’s known mostly for its colourful animations and playful style.

We made it to Giant Ant. In a way, the big room where designers, cinematographers and the whole team work made a lot of sense — It was a creative environment. There were Macs everywhere, Wacom tablets, a handmade bicycle rack, and even some cool, hanging, round lights. There were around 20 people working on their computers, completely focused.

Jay greeted us and we followed him to the meeting room. He’s a laid-back guy and, in a way, Giant Ant seems like a reflection of his personality. He was honest from the start: there is no structure when it comes to introducing this type of production company to students. He started talking about the history behind the company; he’s an industrial designer who got into the video world and started Giant Ant with his wife, Leah. In the beginning it was only them and a phone, then things started growing – and growing.

Jay showed us some of their latest work, which inspired many questions from our group, and we looked at some of their storyboards as well as their whole creative process. It’s worth noting how detailed their storyboards are – as Jay explained, at first they were very simple, then they realized that they had to make them as detailed as possible so that the production process could be smoother. Pre-production is probably the most important part of the creative process!

Our questions were mainly divided into two categories: market experience and Giant Ant. There were many things we were curious about: what are they looking for when they hire, how many videos they make a year, how the relationship is between them and the client, how they divide the workload between them, how much time it takes to make some of their motion pieces, how their cinematography team works, what kind of work an intern does, etc.

Giant Ant’s overall objective is to give life to the message, and ensuring the message is as good as it can get. They can be working on a 3D animation piece, but they may have cell animation on top and some After Effects animation in there too – whatever it takes to make it look great. We also discussed how to ensure a piece is well done yet also creates something that tries to break barriers and introduce new ideas to the studio. They’re not afraid to approach unknown techniques and take the time and experimentation to get the result they want.

As for us, we will continue to find our own style and hopefully our way through the journey in which we embarked on when we arrived at VFS.

Thank you for having us, Giant Ant!

 

Animated Typeface – League Gothic

It’s that time again where students in Term 3 at VFS Digital Design get to work on the Animated Typeface project. Recap: It is a collaborative class initiative where each student makes a second long animated sequence for 3 – 4 glyphs. This time League Gothic was used and this typeface was created by Tyler Finck, Micah Rich, and Dannci.

These sequences needed to be 25 frames long using three or fewer of the chosen colours. It has been amazing to see the incredible work.

To view the full project, please check out:

League Gothic Animated Typeface

Here is what some students have to share about their experience:

Carolina Cortes

Carolina Animated Type Screenshot

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