Projection Mapping : The Reventon Project

The Reventon Project Still

How do you reveal a car in pitch black? Projection Mapping, that’s how! A Vancouver based company called SR Auto Group, who specialize in luxury living, came up with an exclusive projection mapping event featuring the Lamborghini Reventon. Since they are not a Visual Effects company, they collaborated with Media Merchants, who are also Vancouver based.

This project highlighted the beauty of the car’s design, using real time effects that made this project one-of-a-kind.

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Creating Live Experiences

Vancouver Canucks Preshow Projection by Mark Raham's Creative Team

With the quality of TV picture and sports broadcasts what they are, it can be hard for the average person to justify spending the price of a ticket to attend a Canuck’s game. Picture quality is perfect and broadcast teams bring you views and angles and replays that you can’t possibly get at a game. What you can get at a game, however, is a fan experience that is meticulously and tirelessly being perfected by Mark Raham (Director, Creative Services) and his team at Rogers Arena. From the moment you walk up to the arena to the moment you leave, you are treated to a sensory carnival, itself worth the price of admission.

I went on a tour with Digital Design staff and students from the 25th class and witnessed a thorough walkthrough of Mark’s fan experience, as well as a behind-the-scenes look at how that experience is in a constant state of evolution.

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A Visit With Vancouver Canucks’ Creative Director Mark Raham

Digital Design's 25th Class at Vancouver Canucks

Digital Design students went out for a visit with the Creative Director of the Vancouver Canucks, Mark Raham, last Friday (Feb 15). The tour and demonstration were fantastic — Mark was incredibly generous with his time. It started out by the statue of Roger Neilson, who was head coach of the Canucks in the early 1980s, and who is credited with a number of innovations in the game, as well as being deemed responsible for the tradition of Towel Power, which started at the 1982 Canucks versus Blackhawks playoff series. Mark tells us that since the statue was erected in 2011, fans have chosen the area as a gathering spot before the games. It’s from this spot that his “layered experiences“ design really begins, with lights on the columns and an ambient soundscape meant to stir up the feeling of being at the game.

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Amon Tobin Delivers with ISAM

Last night, at The Vogue Theatre’s sold-out show, I witnessed an enthralling visual performance by electronic musician Amon Tobin. Tobin has been revolutionizing electronic music since his signing with Ninja Tune in 1996. My favorite album was one he created entirely from field recordings in 2007 called, Foley Room. That is until I heard ISAM and seeing Amon Tobin’s performance last night and hearing the material live has sealed the deal.

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