Digital Design Talks: Audience

The theme of our recent Digital Design Talks was Audience — an understanding that, as designers, we are advocates for the end user. The student team of Estefania (‘Fanny’) Acuna, Hasan Habib, Sadaf Rouhani Haji Agha and Marlon Soriano presented their recent campaign for Hope In Shadows, a charitable organization creating positive social change for people and communities impacted by poverty and marginalization in Vancouver’s Downtown Eastside and beyond. They inspired us with their solution that included an easy-to-edit WordPress site and an emotionally moving video to promote the Hope in Shadows photography contest and associated calendar sales program.

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Adobe MAX Education Summit: Books in Print and Books on Screen

I had the chance to speak at the Adobe MAX Education Summit this October in Los Angeles. The talk I gave was entitled, “Books in Print and Books on Screen.” I spoke about changing conditions in the publishing industry, book design and some of the opportunities designers and publishers have in this very new era of mobile publishing.

I also relayed our experience at VFS Digital Design working with the Adobe Digital Publishing Suite (DPS), and showcased some of our best student work, both in print and mobile. We’ve had so much fun making children’s books as part of our Communication Design stream. A couple have even been published, such as Lady Treble and the Seven Notes by Eliyana Biklou, and The Many Faces of Peter (which we just blogged about) by Keiko Furukawa.

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Taking Design for Print and Tablets to the ‘MAX’


Designers and developers from all over North America will be gathering in Los Angeles this weekend for Adobe MAX. Billed as ‘the place where technology and artistry converge’ the conference starts Saturday and ends on Wednesday. VFS Digital Design’s Robin Mitchell-Cranfield will be joining them, presenting as a part of the Education Summit. She will be presenting on the topic of what to consider while simultaneously designing for print and tablets, showcasing some of the exceptional work our students have been doing over the past few months. Read More