Throughout the year, Digital Design students are given opportunities to interact with industry through guest speaker events and studio tours. Students visit local agencies that specialize in motion and/or interactive design. We recently visited Rogers Arena, home rink of the Vancouver Canucks of the National Hockey League, to see how motion and interactive design were being used to enhance the fan experience.
The tour was led by Mark Raham, Creative Director at Canucks Sports & Entertainment. Mark, as mentioned on the Canucks’ website, “is responsible for the look and feel of the Canucks brand at all public touch points. He works closely with all customer-facing departments including brand and creative, web, broadcast and game presentation to develop and enhance the Canucks brand identity.”
We started the tour at the statue of Roger Neilson. For those familiar with the history of the team, Roger was the head coach who inspired the towel power phenomenon during a playoff run in the 1980s. Mark mentioned how well-received the statue has been for fans and it provided one of the many storytelling elements that are spread throughout the arena. The statue is a popular meeting place before games where fans can see lights of the team colours on the columns and hear ambient crowd sounds that help build anticipation for the game. All of these elements serve to create the start of “layered experiences” for the fans.