On May 25th, Noora Abu Eitah, Executive Producer at Secret Location, flew in from Toronto to discuss “Building Digital Experiences” at a DD Talks event. Noora is an award-winning producer who oversees the overall management of operations and production at Secret Location. She has managed the production of several transmedia projects for broadcasters and entertainment producers and works with the rest of Secret Location’s leadership team on new business and original projects, with a focus on successful execution and deployment. Her presentation started out with describing the studio’s creative process and project team structure of 7-people pods. Secret Location employs an agile project management style which is also taught at the Digital Design program. They have daily standing-only scrum meetings to maintain communication between team members in a short and timely fashion. Secret Location makes use of greyboards to provide clients a visually more descriptive layout and look of a project compared to standard wireframes. This is part of a unique process that involves using grey boxes and shapes as an intermediate design step before creating final designs.
Secret Location is known for its work on emerging platforms such as virtual reality (VR) having won a Creative Arts Emmy Award for Outstanding Creative Achievement in Interactive Media category for User Experience and Visual Design in 2015 for The Sleepy Hollow: VR Experience. Noora presented an overview of the process and challenges they faced in creating VR projects. She discussed the different types of available VR hardware and their latest mobile VR game, Blasters of the Universe. Noora ended her presentation by answering questions such as how motion designers play a role in prototyping projects and the importance of understanding compression and file formats for VR deployment.