(guest post by Miguel Barragan)
One needs to say something new, or at least say something old better…
Sometimes, when it comes to telling stories, it seems as though everything has already been said, every story has been already told, and it’s difficult to come up with innovative ideas.
Through exploring one inner-most layers and digging deep into emotions and thoughts, it’s possible to find valuable hidden treasures that can trigger the true potential of an authentic piece of art or design. The studio Giant Ant is aware of this, and they decipher their clients’ minds effectively, sometimes when the clients themselves are working out their own thoughts.
The Giant Ant team finds inspiration by going out of their habitual environment, starting projects in new and unusual places, talking to strangers, and hopefully gleaning that small missing piece of the puzzle.
They start projects right away, wherever they are, and even though not everything might be very clear at the beginning, things usually elucidate once they’re already in the artistic process.
Sometimes, it even seems as though the solution finds them instead of them finding the solution. They tend to experiment with serendipitous moments. Ask them how one of their projects evolved, and chances are they could barely describe it, not because they don’t want to tell the story, but because they let the process flow naturally, and stories often write themselves.