My Internship with Tribal DDB Toronto

Digital Design Grad Daniel Wiseman

After graduating from VFS Digital Design last May and spending the summer in Israel, I moved to Toronto to begin my career as an Interactive Designer. In late November, I began a four-month internship with Tribal DDB Toronto as an Information Architect Intern.

The first thing I learned from this experience is that, while in school I was able to play many different roles—communication designer, information architect, strategist, front-end developer—in an agency like Tribal DDB, every member of the team has a unique role. And while there is overlap, collaboration between people with different areas of expertise and perspectives—designers, developers, IAs, strategists, copywriters—plays a huge part in making great digital experiences.

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Designing the Dream

Photo of Owen Chen

The story begins exactly one year ago, I had just graduated from my four year graphic design program and had been jobless for months. As typical as Asian parents can be, my parents were worried and asked everyday if I had applied anywhere for work.

At the time, I had no notion of what I wanted to do. But I knew I didn’t want to do print design, as it is slowly fading away. Advertising did not interest me either, as I don’t see it producing any true value.

That’s when I discovered the Digital Design program at VFS. At the time, I thought the combination of traditional design and motion graphics could produce very interesting results and unique design solutions.
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