(Guest post by Jade Greggory, DD40)
My name is Jade Greggory and I am part of the incredible DD40 class who had the pleasure of visiting Electronic Arts on Wednesday 16th January. EA is located in beautiful Burnaby and is the center for development of some of their largest gaming franchises, including FIFA, NHL, UFC, Plants vs Zombies and Need for Speed.
I am an avid gamer so this experience was truly unbelievable and pretty epic! Our journey started at VFS, where we met Ana Maria who kindly escorted us to their headquarters which involved taking the sky-train and a bus ride. As we arrived on location, we quickly noticed that this was not like your usual design studio…. in fact it was more like a university campus! As we walked up the steep hill that led us to their palace; the sweet smell of pine trees accompanied our promenade and we immediately felt in touch with British Columbia’s beautiful scenery. At last… we made it to the top and I joined my fellow classmates in the enormous lobby of Electronic Arts.
While we patiently waited for our gracious hosts to come meet us, we stared at our surroundings in absolute awe and disbelief and tried to absorb every bit of detail of their grand entrance! They had this large digital screen showcasing cool motion graphics which featured all of EA’s employees in a fun manner. We gathered as a group to receive our personalized EA name tags and we met Karam from DD33 who was accompanied by Brandon from DD35; both are Digital Design Alumni. They gave us a brief introduction of themselves; Karam is an Interactive Designer and Brandon a graphic designer who also does Motion design.
EA has several different wings within their studio including their Phase 1 FIFA building, Phase 2 FIFA Mobile/ NHL/ UFC/Plants vs Zombies and Phase 3 which consists of their Motion Capture Studio. (We weren’t able to visit Phase 3 as they had a special celebrity guest who was a star athlete but most of their Motion Designers are based in that building.) Our visit consisted of exploring the many different rooftop patios which display stunning panoramic views of Vancouver as well as EA’s outdoor sports facilities which are pretty epic! They feature their very own branded soccer pitch as well as a beach volleyball court which has sand imported all the way from San Diego! We all enjoyed a few laughs and giggles, as we played soccer together and we understood how important it is for the employees at EA to share comradery through their working culture, which offers them a close bond of trust and compassion.
Our group was then met by another fellow DD alumni, Julian from DD32, who is also an Interactive Designer at EA and he concluded our tour by showing us their astonishing indoor facilities; including their fitness centre which is accompanied by personal trainers, massage therapists, physiotherapists and chiropractors. They also boast their own indoor basketball court which comes with a sauna, two theatres and several cafeterias or coffee bars. The icing on top of the cake was being able to walk down the corridors which featured an accolade of bountiful honorary awards like BAFTAs and Emmys for their respective games.
Julian concluded our journey by taking us to a large meeting room where we were able to have an exclusive Q&A session with Karam, Brandon as well as two UX associates that are part of Julian’s team. They gave us a unique opportunity to dive deeper into the world of Electronic Arts and understand what it takes to work in this creative environment. Generally, employees are part of a smaller team which embodies a nice balance of Interactive, Motion and UX designers. They source out inspiration as a group and come up with innovative content which must be approved by their project director. Karam was telling us that sometimes they have to generate around 160 assets in a short 2-day period! (like our very own SLAM….but amplified!) Working hours are very flexible as it helps the employees enhance their work-life balance. Overall, EA is a wonderful place and took us down memory lane as if we were visiting Disneyland- our trip was so inspirational and motivated us to keep working very hard and reminded us all that we can achieve anything we set our minds to!
We concluded our epic adventure by having lunch at the EA cafeteria and for a short precious moment, we felt like we belonged to this incredible community of talented individuals.
A big thank you to Karam, Brandon, Julian, Ana Maria, Grigor and Chris for organizing this amazing studio visit!