OFFF Mexico 2014 Main Titles

Digital Design alumnus and current graduate project mentor Vinny Morales recently created the Main Titles for OFFF Mexico 2014. OFFF is a global post-digital culture festival that has been hosted in Barcelona, New York, Lisbon and Paris. Many contemporary designers and artists have participated such as Joshua Davis, Stefan Sagmeister, John Maeda, Neville Brody, Kyle Cooper, The Mill, Digital Kitchen, Ben Fry & Casey Reas, Golan Levin, Chris Milk, Rob Chiu, Julien Vallée, Paula Scher, Rick Poynor, Erik Spiekermann, Dvein, Erik Natzke, Vincent Moon, Daito Manabe, Jessica Walsh, Ze Frank, and Alex Trochut. OFFF has an extensive international network to share work that fuses design, art and technology, and to provide a forum for inspiration through lectures and workshops.

Vinny explored the idea of the umwelt which is the German word that “defines the perceptual world in which an organism exists and acts as a subject.” It defines how we experience our world by perceiving data as signs.

Offf Mexico 2014 Main titles from Kultnation on Vimeo.

Vinny presented his work in front of a packed crowd in Mexico City, and he shared his thoughts with us:

“OFFF Mexico 2014 was great and full of creative artists and designers. I had the opportunity to not only talk about the titles but as well introduce and talk about  “Design-in(g) Space”; the creative process and thinking behind my work. The response from the audience was phenomenal!”

The creative process for this motion design piece can be found on Vinny’s Behance page, and this project has also been featured on

Great work, Vinny!


Resonance : The relationship Between Animation and Sound Design

As motion designers or animators we constantly hear how important it is to include audio in our videos. I believe that around 60% of the emotions you can generate through a motion piece are purely because of the sound and how it compliments the visuals.

Sometimes when I plan a motion piece I try to find the music to get me in the mood for what I am trying to communicate; other times, I first find the music and then use it’s rhythm as a path for motion. But I had never thought about creating motion graphics to describe what sounds make you feel, until I saw Resonance.
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MOVA : Titles For a Festival We Wish Was Real

MOVA Screenshot

VFS Digital Design graduates, Dominik Grejc and Nicholas Maykot Ferreira made a very nice Motion Graphic piece, entitled MOVA, which recently won the prize for Best Motion Graphic at the 22nd Digital Design Graduation Awards (Aug 17, 2012, at VFS Main Theater). They also presented the piece during a recent session of Digital Design Talks (July 20, 2012, at VFS Main Theater).

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Vinny Morales wins TDC Communications Design Award

Vinny Morales TDC Award Winner

Vinny Morales (Marco Vinicio Morales Aburto), a current Graduate Project advisor here at VFS, a Digital Design alumnus, and Director at Kultnation, was recently recognized by the New York Type Directors Club (TDC) with a TDC Communications Design Award (Communication Design | Typeface Design | Title Design) in the category Live Events for his Motion Design work for OFFF Barcelona 2011. Considering that Judges looked at a total of 1600 entries from 33 countries, it is a prestigious honour indeed.

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Digital Design Summer Intensive, Mexico

Still from Student's work at VFS Mexico Summer Intensives

Digital Design Summer Intensive is a one week event where the students can experience communication, interactive, and motion design.The VFS Digital Design Summer Intensive starts today (July 16 – July 20) and OOMPH will be posting about it while it’s happening, but if you would like an idea about how the event worked in a different context, have a look at this video about the Summer Intensive in Mexico. Motion Director from Kultnation (and VFS Digital Design Instructor), Vinny Morales, was there for the experience, which he said was intense, but also a lot of fun — You can tell by the work they produced!