Six Strategies for Seasonal Game Content
By Adrian Crook
Forget snow… here’s how to “make it rain” at Christmas!
Just a few years ago, seasonal content was a fresh concept in mobile game product management. Now, it’s par for the course. Still, many companies still aren’t getting the results from seasonal content that they’re hoping for.
That’s a shame, because the holiday season is the largest spending event of the year, and each year mobile sales and digital goods are becoming a larger part of that ecosystem. From 2011 to 2012, there was a 250% increase in mobile traffic over Thanksgiving, Black Friday, and Cyber Monday (according to Compuware APM). It’s vital that your organization learn to harness this force of nature, because your competition most certainly will.
At Adrian Crook & Associates, we’ve worked with clients to improve their seasonal content offerings, helping them avoid common mistakes and boost revenue. That’s why we’ve prepared this list of strategies that will help you develop high-performing seasonal content. It’s focused on the holiday season, but the principles can apply to any event year round.