Think Design : Cognitive Dissonance

Has this ever happened to you? You saw a job posting, and it sounded perfect, like they copy/pasted your resume as their ideal candidate. You applied, landed the interview, and aced it. You pictured yourself and the company running and leaping toward each other on a beach – in slow motion. You told all your friends how awesome it was going to be to work there, and you were so excited you checked your email every twenty minutes for the offer letter.

Nailed it! I’m like the Rocky of business.

But the offer didn’t come. And so you waited. Eventually, you emailed yourself to make sure your email was still working. It was. So you sent the interviewer a quick message to make sure you didn’t miss an email. The interviewer wrote back, and you opened the email expecting to see an apology and the offer letter, but instead you read that they went with someone else.

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