Think Design : The Fear Of Regret

The Fear Of Regret

This post will be up for today and tomorrow only, so read NOW to learn valuable secrets so that you will never feel regret again!

Okay, probably not. But it kept you reading, right?

Last chance offer! Buy now, supplies are running out! There’s a lot of interest in this property, so if you like it, you better act fast! Call in the next 20 minutes and we’ll double your order!

We’ve all heard messages like these. They are intended to tap into our fear of regret, and panic us into taking action before it’s too late. In fact, it’s pretty much what the infomercial industry is built upon.

This ad is clearly preying on our fear of regret.

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