Digital Design Talks: Audience

The theme of our recent Digital Design Talks was Audience — an understanding that, as designers, we are advocates for the end user. The student team of Estefania (‘Fanny’) Acuna, Hasan Habib, Sadaf Rouhani Haji Agha and Marlon Soriano presented their recent campaign for Hope In Shadows, a charitable organization creating positive social change for people and communities impacted by poverty and marginalization in Vancouver’s Downtown Eastside and beyond. They inspired us with their solution that included an easy-to-edit WordPress site and an emotionally moving video to promote the Hope in Shadows photography contest and associated calendar sales program.

Digital Design instructor, Robin Mitchell-Cranfield, shared the presentation she recently gave at the Adobe MAX Education SummitBooks in Print and Books On Screen. She relayed our experience at VFS Digital Design working with the Adobe Digital Publishing Suite (DPS), and showcased some of our best student work, both in print and mobile.

The evening culminated in an extraordinary presentation by Digital Design alumnus and Dark Igloo Co-founder/Creative Director, Mark Miller who Skyped in from NYC to update us on his latest projects. As an added bonus, Mark’s creative partner, Dave Franzese, joined him for the presentation. These guys are always thought provoking and humorous. They shared the re-branding of The Pump Energy Food to DIG INN Seasonal Market. It was great to see their year-long design process that was quite collaborative with both one another and their client. They highlighted the process behind the creation of the work and showed the fabulous results: naming, logo development, branding, menus, signage, uniforms, collateral, food photography, wall art, napkins & packaging, etc. Our favourite part? Perhaps, the crocheted social media icons they had created for the website from ladies they contacted on Etsy. Now that’s clever!

Leave Comments